Manuel Sauri – CEO of Agua Segura
When we look at a world map, it might seem like there’s an abundance of water. The vast expanse of blue gives the illusion that water is plentiful and that we’ll never need to worry about its scarcity. However, of the 1,400 million cubic kilometers of water on Earth, only 2.5% is freshwater, and a mere 0.3% of that is readily accessible for human consumption—the rest is either frozen or trapped underground. These figures highlight a stark reality: access to water is uneven, often turning what should be a guaranteed public right into a privilege for some.
The water crisis disproportionately affects vulnerable communities, particularly their children, who suffer from diseases related to the lack of safe water, leading to nearly 1,000 child deaths per day. With climate change increasing water variability and stressing ecosystems, we urgently need new approaches to development and planning that will help us build more resilient and aware societies.
This is where circular economy and nature-based solutions come into play as strategic, timely approaches that should inform our daily actions across all sectors. In the context of the water crisis, the interconnectedness of all system actors is clear, making us all co-responsible for managing this scarce and vital resource. Although this is a global challenge—affecting 400 million people worldwide who face water scarcity—Argentina, for instance, has its own challenges. In our country, we consume nearly 500 liters of water per person per day, while in other countries, the figure doesn’t even reach 150 or 200 liters.
But in the urgent task of caring for the planet, it’s no longer enough to simply preserve, mitigate, or regulate; we also need transformative solutions. This is where nature-based solutions, or “green solutions,” come into play. These involve investing in projects that support the transition to a global well-being economy, promoting partnerships that leave positive, lasting impacts on communities. It’s about reshaping our growth perspective so that the value of positive impact on the world and its people becomes the core of any initiative.
In addressing the water crisis, for example, we can reduce runoff losses by improving the conditions and functionality of watersheds, and foster public-private partnerships to implement water access, sanitation, and hygiene (WASH) projects, along with environmental initiatives such as soil restoration, spring protection, and the construction of rainwater harvesting systems. These “green” solutions profoundly transform business logic, generating a positive impact both on communities and within their value chains.
We face a generational challenge: to move toward a world where water, like other resources, is not a privilege but a right. To achieve this, it’s essential that we stay informed and get involved in launching new projects that protect the planet and build a better world every day.