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Opinion note
  • Agua Segura

How to Improve Irrigation Efficiency in Collaboration with Farmers-Agua Segura

Esther Camacho Guerrero – Director of the Regenera Bajío Program, Nuup.

In Mexico, like many other countries, the agricultural sector is the main consumer of water. According to INEGI data, it accounts for over 67% of the total volume used nationwide. This figure highlights the urgency of implementing sustainable water management strategies, especially in a context of growing water crisis.

The country’s water security is closely linked to the agricultural sector’s ability to adapt and make more efficient use of the resource. Especially small-scale agriculture, which occupies about 72% of Mexico’s agricultural territory, still heavily relies on gravity irrigation systems, also known as furrow or flood irrigation. These systems have an estimated efficiency between 20% and 40%, leading to significant water loss, often groundwater, which could be better utilized.

Optimizing Irrigation is Possible: Experience from the Field

At Regenera Bajío, we work with producers to improve irrigation practices and move towards effective water conservation. We have proven in the field that, with adequate technical advice and commitment from the producer, efficiencies of up to 80% can be achieved. This translates into less water extraction, reduced costs, prevention of agricultural diseases, and, in many cases, improved productive yields.

But beyond tools and technologies, the key to change lies in the human factor. The experience, knowledge of the territory, and willingness of producers are fundamental to achieving a transition towards more sustainable agriculture.

A People-Centered Methodology

Aware of the particularities of the Mexican countryside, we developed an intervention approach centered on the producers. Our team provides personalized technical advice, with field visits that allow us to analyze the specific conditions of each plot: soil type, slope, crops, availability of irrigation infrastructure, and access to water.

Through interviews and direct observation, we analyze current practices:

  • How do they irrigate?
  • When and how often?
  • Why is that system chosen?

With this information and data measured on the ground, we propose practical and accessible adjustments, such as modifications to irrigation scheduling, valve installation, or small leveling works. These changes, adapted to the producer’s reality, usually have an immediate and significant impact on water use efficiency.

Changing Deep-Rooted Habits: A Cultural Challenge

One of the most relevant challenges is modifying habits that have been passed down from generation to generation. Many producers repeat irrigation routines because “that’s how it’s always been done,” even if they are not always the most suitable for the current climatic and environmental reality.

Therefore, our approach prioritizes close accompaniment, establishing relationships of trust from the beginning of the process. Listening to their doubts, responding with technical evidence, and respecting their timelines are key to generating lasting transformations.

We also promote the active participation of producers in recording field data. This exercise allows them to observe for themselves the results of the implemented improvements, which reinforces evidence-based decision-making and empowers communities to care for their resources.

Reusing Knowledge: A Virtuous Cycle

Another essential aspect of the methodology is returning the information generated in each agricultural cycle to the producers. This not only improves water management in their productive units but also strengthens the collective memory of the territory.

Furthermore, water efficiency becomes a gateway to other key issues, such as aquifer recharge, water quality, or even the relationship between agriculture and the restoration of aquatic ecosystems. Water that is not wasted in the field is water that can be kept in rivers, wetlands, or natural reservoirs.

Training, Community, and Local Solutions

Training is a transformative tool. Therefore, we organize group workshops in the communities where we work, addressing topics such as:

  • Current water challenges in Mexico.
  • Rights and obligations of producers.
  • Tools for measuring soil moisture.
  • Alternative irrigation systems and their maintenance.
  • Successful cases of transition to sustainable agriculture.

These spaces not only generate knowledge but also strengthen community ties and foster the exchange of solutions that arise from the territory.

Beyond Water: Towards Regenerative Agriculture

Improving irrigation efficiency is just the first step. At Regenera Bajío, we seek to generate a systemic impact, where water security is articulated with climate resilience, rural well-being, and the agroecological transformation of the Mexican Bajío

This implies moving towards productive systems that:

  • Contribute to aquifer recharge.
  • Prevent the contamination of water bodies.
  • Strengthen community water projects.
  • Integrate into watershed management.
  • Respect natural water cycles.

Conclusion: Alliances for the Future of Water

In the face of the water crisis, we need concrete, scalable, and just solutions. Irrigation efficiency is not just a technical goal: it is a key strategy to ensure water today and tomorrow. But to achieve it, technology is not enough. It requires knowledge, accompaniment, and, above all, trust in the transformative capacity of the producers.

At Regenera Bajío, we continue to bet on this path: one that unites knowledge, promotes collective learning, and cares for water as the common good it is.

Learn more at https://aguasegura.com/

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Opinion note

10 Years of Agua Segura: Lessons Learned, Challenges, and the Future of Water

By Manuel Saurí, CEO of Agua Segura

It has been an intense 10 years, filled with significant entrepreneurial, corporate, and personal experiences. A tremendous decade, full of lessons learned, challenges, achievements, and also mistakes that taught us valuable lessons. One of the most beautiful aspects was choosing to found a venture focused on water—a path that forced us to always be present, to focus on the essential, and to work with science without abandoning the art or sensitivity of connecting with the human element.

Water is not just an element: it is territory, culture, health, and opportunity. Over these ten years, we’ve come to understand that caring for water means caring for life in all its forms. We learned that every watershed, every well, every community is a universe unto itself, with its own voices, histories, and challenges. And we understood that nothing can be transformed from a distance: you have to be in the territory, listen, learn, respect, and co-create solutions with the people who live there.

A Journey Rooted in Conviction and Science

At Agua Segura, science provided us with the method: measure, understand, demonstrate. Working for water security demands an understanding of water cycles, measuring quality, diagnosing soil and environmental conditions, and planning based on knowledge. Designing solutions to the water crisis requires data, but also empathy and humility.

Technology gave us speed and scale. Thanks to filtration tools, remote monitoring, humidity sensors, and ultrafiltration systems, we managed to reach more territories more efficiently. But we also learned that no innovation is useful if it is not adapted to the local reality. That is why every solution implemented was conceived with and for the community.

Education as a Bridge

Beyond technology, one of the great pillars of these years has been education. Community workshops, school activities, and awareness campaigns helped us build trust, strengthen local participation, and foster habits of hygiene and water care. The WASH (Water, Sanitation, and Hygiene) approach was a key guide.

Throughout the years, we also incorporated art as a tool for raising awareness. Through murals, songs, games, and storytelling, we managed to connect with people on an emotional level, generating ownership and a sense of belonging around water as a right and essential resource.

Water as a Challenge and a Driver for Transformation

Starting a venture in water is not easy. It means choosing to work with deeply rooted cultures and raw, urgent needs. It means navigating situations of great sadness, but also witnessing solutions that transform lives. It means committing to long, complex processes that require patience, collaboration, and deep conviction.

During this decade, we faced contexts of extreme water stress, territories with severe pollution, communities without access to water, and scenarios of climate crisis. In all these places, we confirmed that joint work with local allies is the foundation of any successful project. Collaboration between the public sector, private sector, foundations, and citizens is essential to sustain solutions over time.

10 Years of Collective Impact

Today, as we complete ten years, we celebrate not just projects or milestones achieved, but a collective learning: that water is a driver of development, that the territory holds immense value, and that collaboration is the only viable way to face the challenges. Over these years, we implemented projects for water and sanitation access, wetland restoration, watershed reforestation, water quality monitoring, irrigation efficiency improvements, and more.

We have worked with over 1,000 communities, benefited hundreds of thousands of people, trained local leaders, and brought together young people committed to sustainable development. In every experience, we reaffirmed that real change occurs when solutions arise from the territory, respecting local voices and leveraging their knowledge.

Looking Ahead: What’s Next

The road ahead is equally challenging, but also clearer. We want to continue measuring, innovating with purpose, and, above all, being present: in the territories, with the communities, with partners, and with the new generations.

We know that the water crisis is one of the greatest global threats. Scarcity, pollution, unequal access, the loss of natural sources, and the deterioration of aquatic ecosystems require urgent responses. That is why Agua Segura is committed to Nature-Based Solutions (NBS) for water, aquatic ecosystem restoration, and aquifer recharge projects as central pillars of our agenda.

Furthermore, we promote partnerships with companies to advance Corporate Water Stewardship. The private sector plays a key role in sustainable water management and can be an active part of the change. The same applies to the role of governments and the need for public policies that prioritize water security as a foundation for human development.

Conclusion: Ten Years for Life

These ten years confirm one thing: that water is history, present, and future. And working for it is, ultimately, working for life. Water conservation is everyone’s task. Every restored well, every restored watershed, every filter installed, every workshop conducted is a small but major contribution to a more just and sustainable world.

Thank you to all the people, communities, allies, donors, and teams that made this journey possible. We are aiming for much more: with science, with art, with data, and with heart. Because water deserves it. And because the future we dream of is built drop by drop, community by community, project by project.

For more information check https://aguasegura.com/blog/

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Opinion note

How to Measure Your Environmental Footprint to Make Better Decisions: The Value of Digitalizing Water, Energy, and Waste Consumption

How to Measure Your Environmental Footprint to Make Better Decisions: The Value of Digitalizing Water, Energy, and Waste Consumption

Sustainability is no longer just about commitments or declarations. Today, companies need reliable data to understand their environmental impact, identify opportunities for improvement, and make strategic decisions that generate measurable results.

In this context, measuring the environmental footprint has moved beyond a reporting exercise to become a management tool. Understanding how an organization consumes water, energy, and resources — and how it generates waste — makes it possible to turn information into concrete actions that reduce costs, lower risks, and strengthen competitiveness.

At Agua Segura, we believe that environmental management begins with knowledge. That is why we developed, together with Unplastify, the Environmental Footprint Tool: a platform that allows organizations to digitalize consumption data, simulate scenarios, and design personalized strategies to improve their environmental performance.

Environmental management starts with data

Many companies know how much they pay for water, electricity, or waste management, but few have an integrated view of how those consumption levels impact their costs, operations, and sustainability goals.

A lack of consolidated information often makes it difficult to answer fundamental questions such as:

  • Where are the greatest savings opportunities?
  • What impact would adopting new technologies have?
  • How would costs change in response to new regulations or tariff variations?
  • Which projects generate the highest environmental and economic return?

Answering these questions requires up-to-date information, comparable indicators, and tools that allow different scenarios to be analyzed before investing.

What is the Environmental Footprint Tool?

The Environmental Footprint Tool is a platform designed to help organizations measure, analyze, and optimize their environmental performance through data-driven management.

The tool integrates three core dimensions:

  • Water consumption
  • Energy consumption
  • Waste management

Based on this information, it enables organizations to build a continuous operational diagnosis and identify concrete improvement opportunities.

More than a dashboard of indicators, it functions as a decision-support system.

Digitalizing to manage better

One of the main challenges in sustainability is that many decisions are still made reactively.

Digitalizing consumption makes it possible to move from an approach based on estimates to continuous management, where information becomes a competitive advantage.

The Environmental Footprint Tool enables organizations to:

  • digitalize water, energy, and waste consumption data;
  • benchmark performance against references drawn from a proprietary database;
  • detect economic and operational savings opportunities;
  • access AI-powered recommendations to guide decision-making.

This information helps prioritize actions and accelerates the implementation of improvements with measurable impact.

Simulating scenarios before investing

One of the platform’s most valuable features is the ability to run simulations.

Before implementing a solution, organizations can analyze different scenarios by considering variables such as:

  • regulatory changes;
  • cost variations;
  • adoption of new technologies;
  • consumption reduction strategies.

The system also estimates the investment required and the direct and indirect savings associated with each alternative.

This reduces uncertainty and helps prioritize projects with the greatest environmental and financial impact.

From data to implementation

Measuring is only the first step.

The real value emerges when information is transformed into concrete projects.

That is why Agua Segura supports organizations throughout the entire process:

  • identifying opportunities;
  • designing solutions;
  • selecting and coordinating suppliers;
  • overseeing implementation;
  • measuring and reporting the impact achieved.

This comprehensive approach turns environmental strategy into verifiable results.

Water, energy, and waste: an integrated perspective

Traditionally, these resources have been managed separately.

However, there is growing evidence that they form part of the same system.

Reducing water consumption can lower energy use. Optimizing processes can simultaneously reduce waste and costs. Implementing efficient solutions can generate environmental and economic benefits at the same time.

An integrated perspective therefore makes it possible to identify opportunities that often go unnoticed when each indicator is analyzed in isolation.

Sustainability also drives efficiency

Companies today face new challenges:

  • increasing regulatory pressure;
  • more demanding ESG objectives;
  • growing expectations from investors and consumers;
  • the need to reduce operating costs;
  • risk management related to water and climate change.

Having tools that make it possible to measure, benchmark, and project scenarios helps organizations respond to these challenges with objective information.

Sustainability moves beyond being solely an environmental goal to become a tool for business efficiency and resilience.

Technology for better environmental management

Digital transformation is also reaching the management of natural resources.

Tools like the Environmental Footprint Tool allow organizations to evolve from reactive management to preventive management, grounded in indicators and evidence.

This supports organizations in:

  • improving environmental performance;
  • reducing costs;
  • optimizing investments;
  • strengthening their ESG strategy;
  • advancing toward more sustainable production and operating models.

From commitment to action

Sustainability begins when decisions can be measured.

Digitalizing consumption, understanding the impact of operations, and evaluating different scenarios makes it possible to move from diagnosis to action with greater speed and precision.

At Agua Segura, we believe the future of environmental management will depend increasingly on the ability to turn data into decisions — and decisions into positive impact.

The Environmental Footprint Tool was developed precisely with that goal in mind: to help organizations convert information into concrete solutions and move toward more efficient, resilient, and sustainable management.

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Opinion note

Dvigi: Ultrafiltration Technology for a Healthier and More Sustainable Future

Gisella Djenderedjian – General Manager of Dvigi.

Access to safe drinking water remains one of the most urgent challenges of the 21st century. Although it may seem like a guaranteed right, over 2.2 billion people worldwide lack secure access to water, and this has devastating consequences, especially in rural communities.

According to the World Health Organization (WHO), more than 485,000 people die each year from diarrheal diseases linked to the consumption of contaminated water. This reality hits women and children hardest, as they are often primarily responsible for collecting water in rural areas. This task not only exposes them to physical risks but also keeps them away from educational and work opportunities, perpetuating cycles of poverty and inequality.

Accessible Technology to Improve Water Security

In this scenario, technology presents itself as a fundamental ally in the fight to guarantee water security. In particular, ultrafiltration systems have consolidated as an effective, sustainable, and low-cost solution to improve access to water and sanitation in contexts where water infrastructure is limited or nonexistent.

This technology allows the removal of bacteria, viruses, and sediments without the need for electricity or chemicals, making it a viable tool for vulnerable communities. Furthermore, it contributes to improving water quality, which is vital for preventing waterborne diseases and improving overall well-being.

How Ultrafiltration Works

Ultrafiltration is a purification process that uses membranes with extremely small pores to remove contaminants from water. In the case of purifiers developed by Dvigi, this system is combined with activated carbon and sediment filters, achieving complete purification without removing essential minerals from the water.

“Our purifiers combine ultrafiltration technology with activated carbon and sediment filters, eliminating impurities and improving water taste. We want to be part of the solution to the global water problem,” explains Gisella Djenderedjian, General Manager of Dvigi.

These systems are designed to be simple to install, easy to maintain, and durable, making them especially suitable for communities that do not have constant access to technical services or infrastructure.

A Sustainable Approach with Community Impact

Beyond its efficiency, Dvigi’s technology has a clear focus on sustainability. By not requiring electrical energy or generating polluting waste, it aligns with principles of water conservation and sustainable water management.

In collaboration with Agua Segura, Dvigi works on filter implementation projects in rural communities across Latin America. These initiatives not only improve access to safe drinking water but also strengthen the social fabric through:

  • Awareness workshops on responsible water use.
  • Training in hygiene and healthy habits (WASH).
  • Training for the use and maintenance of the systems.
  • Promotion of corporate water responsibility by technology provider companies.

Each project is conceived as part of a comprehensive approach that prioritizes community education and long-term sustainability.

Community Projects with Real Impact

The community water projects in which Dvigi participates are designed to generate a transformative effect. Daily access to safe water implies a radical change in health, development, and life opportunities in rural communities.

Furthermore, by freeing women and girls from the responsibility of fetching water, greater access to education and economic participation is enabled, contributing to gender equality.

These projects also reinforce the communities’ resilience to the water crisis, which intensifies with phenomena such as droughts, extreme rainfall, or contamination of surface sources.

Complement to Ecosystemic Strategies

Although ultrafiltration technology operates at the household level, it is also part of a broader approach that recognizes the importance of protecting water sources. That is, it is not enough to purify water at the end of the process: it is also essential to take care of what happens in the natural environment.

Therefore, Agua Segura articulates this technological solution with other nature-based solutions for water strategies, such as:

  • The restoration of aquatic ecosystems.
  • The recharge of aquifers through soil conservation.
  • The protection of watersheds.
  • The improvement of agricultural practices to prevent contamination.

These approaches mutually reinforce each other: while the environment is preserved, immediate tools are provided to ensure safe consumption in homes.

Technology with Purpose

“Our commitment is to improve the quality of life in the regions that need it most, using sustainable technology that transforms access to water,” says Djenderedjian.

Dvigi’s mission is clear: to make access to safe water not a privilege, but a right accessible to everyone. Each installed filter represents an opportunity to break the cycle of disease and exclusion.

In contexts where investment in traditional infrastructure takes years or is unfeasible, these technologies represent immediate, effective, and low-environmental-impact solutions for household water replenishment.

Conclusion: Innovation for the Right to Water

The water crisis demands multiple responses, from ecosystem restoration to the development of appropriate technologies for each reality. Dvigi’s experience demonstrates that social and technological innovation can be part of a comprehensive, people-centered solution.

Ultrafiltration systems not only purify water: they open doors to health, education, and community development. In partnership with organizations like Agua Segura, this technology transforms into a tool to build a fairer, more resilient, and healthier future for all.

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Opinion note

Agua Segura at World Water Week 2026: Does water matter for business?

In a world where return on investment drives capital decisions, water projects are still too often treated as philanthropy — a gesture of responsibility, not a strategic decision.

But if water is essential to productivity, operational resilience, supply chain continuity, and the future of industry, then the question we need to ask isn’t whether water matters. The question is how we build a business case for water strong enough to influence real capital allocation.

That’s exactly the conversation Agua Segura will bring to World Water Week 2026 in Stockholm.

The session: Does Water Matter for Business?

On Tuesday, August 25, at 2:00 PM CEST, Agua Segura will take part in the panel “Does Water Matter for Business?”, in Room A4, Level 6 of the World Water Week 2026 venue.

The session, moderated by Sara Hoversten of the Bonneville Environmental Foundation (BEF), will bring together leaders from companies at the forefront of corporate water management to explore how water is framed within business decisions — as risk, cost, efficiency, supply chain resilience, CAPEX, or sustainability strategy — and what it takes for water to move from stated commitment to real investment.

The session will also be available online. You can join virtually by registering through the official World Water Week site.

A leading panel on corporate water management

Panelists:

  • Sara Hoversten — Bonneville Environmental Foundation (BEF) · Moderator
  • German Otalora Castro — Microsoft
  • Yoshiko Hino — Suntory Global Spirits
  • Santosh Govindaraju — GRUNDFOS
  • Catalina Deluchi — Agua Segura
  • Antonella Maggioni — Agrow

The diversity of sectors represented — technology, beverages, water infrastructure, agriculture, and water security projects — is itself a reflection of how cross-cutting the water challenge is for global industry.

Why this panel, now?

Water is taking up more and more space on corporate sustainability agendas. Water Positive commitments, water footprint reduction targets, AWS standard adherence, water risk reporting — the list keeps growing. But the gap between stated commitment and real investment remains significant in many organizations.

What does it take to close that gap? Part of the answer lies in language. Water projects are usually presented in terms of environmental or social impact — cubic meters restored, communities reached, hectares restored. Those metrics are real and necessary. But to influence capital decisions, they also need to be translated into terms that CFOs, investment committees, and boards recognize: operational risk, business continuity, cost efficiency, supply chain resilience.

That translation isn’t cosmetic — it’s strategic. And it’s, in large part, what the World Water Week 2026 panel will aim to build.

Agua Segura’s perspective

At Agua Segura, we design and implement water security projects alongside companies that have made concrete commitments: Water Positive, water neutrality, water replenishment, and water efficiency across operations and value chains. We work on the ground — with technical diagnostics, local implementation, community partners, and verifiable impact measurement.

What we’ve learned in that process is that water projects that manage to scale have something in common: they aren’t presented solely as sustainability projects. They’re presented as investments with measurable returns — in operational efficiency, reduced water risk, access to ESG-linked markets or financing, reputation, and business continuity.

That’s the conversation we want to have in Stockholm. And it’s the conversation we believe the sector needs most urgently.

Event details

  • Session: Does Water Matter for Business?
  • Date: Tuesday, August 25, 2026
  • Time: 2:00 PM CEST
  • Venue: Room A4, Level 6 · World Water Week 2026 · Stockholm
  • Format: In-person and online (register on the official World Water Week site)

Will you be in Stockholm? Let’s meet.

If you’ll be at World Water Week 2026 and want to connect with the Agua Segura team, reach out to coordinate a meeting. We’re interested in talking with companies, organizations, and implementers working on corporate water management, water stewardship, water risk, or replenishment and efficiency projects.

You can also contact us anytime at aguasegura.com — whether before the event to plan a conversation in Stockholm, or afterward to explore how we can work together.

Water matters for business. And building that case together starts with a conversation. Get in touch.

#WorldWaterWeek #WWWeek #WaterStewardship #WaterResilience #WaterSecurity #WaterManagement #WaterRisk #ESG #Sustainability #SDG6 #AguaSegura #BusinessCase #WaterPositive

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Opinion note

Agua Segura at World Water Week 2026: Does water matter for business?

We’re excited to share that we’ll be taking part in the 2026 edition of World Water Week (linkedin.com/company/world-water-week) with our session “Does Water Matter for Business?”

In a world where return on investment (ROI) drives capital decisions, water projects are still too often treated as philanthropy. But if water is essential to productivity, resilience, operational continuity, and the future of industry, then we need to ask a more practical question: how do we build a business case for water strong enough to influence capital allocation?

A leading panel on corporate water management

Alongside our host and moderator Sara Hoversten (linkedin.com/in/sarahoversten), from Bonneville Environmental Foundation – BEF (linkedin.com/company/bonneville-environmental-foundation), we’ll explore this question with an exceptional group of panelists:

German Otalora Castro, from Microsoft (linkedin.com/in/german-otalora-castro-b41b5046 / linkedin.com/company/microsoft)
Yoshiko Hino, from Suntory Global Spirits (linkedin.com/in/yoshiko-hino-7b2158196 / linkedin.com/company/suntoryglobalspirits)
Santosh Govindaraju, from GRUNDFOS (linkedin.com/in/santoshgovindaraju2772 / linkedin.com/company/grundfos)
Catalina Deluchi, from Agua Segura (linkedin.com/in/catalinadeluchi/en / linkedin.com/company/aguasegura)
Antonella Maggioni, from Agrow (linkedin.com/in/antonella-maggioni-8885b36b / linkedin.com/company/agrow-analytics)

What we’ll discuss

The conversation will address how water is framed within business decisions — as risk, cost, sustainability, efficiency, supply chain resilience, CAPEX, or strategy — and what it takes for water to move from commitment to real investment.

Event details

Room A4, Level 6
Tuesday, August 25, 2:00 PM CEST
World Water Week 2026, Stockholm

The session will also be available online. You can join virtually by registering through the official World Water Week website.

We hope to see you there — in person or online — for a conversation about water, investment, resilience, and the future of business.

#WorldWaterWeek #WWWeek #WaterStewardship #WaterResilience #WaterForPeopleAndProgress #Sustainability #Regeneration

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Opinion note

How to Measure Your Environmental Footprint to Make Better Decisions: The Value of Digitalizing Water, Energy, and Waste Consumption

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