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Opinion note
  • Agua Segura

How to Improve Irrigation Efficiency in Collaboration with Farmers-Agua Segura

Esther Camacho Guerrero – Director of the Regenera Bajío Program, Nuup.

In Mexico, like many other countries, the agricultural sector is the main consumer of water. According to INEGI data, it accounts for over 67% of the total volume used nationwide. This figure highlights the urgency of implementing sustainable water management strategies, especially in a context of growing water crisis.

The country’s water security is closely linked to the agricultural sector’s ability to adapt and make more efficient use of the resource. Especially small-scale agriculture, which occupies about 72% of Mexico’s agricultural territory, still heavily relies on gravity irrigation systems, also known as furrow or flood irrigation. These systems have an estimated efficiency between 20% and 40%, leading to significant water loss, often groundwater, which could be better utilized.

Optimizing Irrigation is Possible: Experience from the Field

At Regenera Bajío, we work with producers to improve irrigation practices and move towards effective water conservation. We have proven in the field that, with adequate technical advice and commitment from the producer, efficiencies of up to 80% can be achieved. This translates into less water extraction, reduced costs, prevention of agricultural diseases, and, in many cases, improved productive yields.

But beyond tools and technologies, the key to change lies in the human factor. The experience, knowledge of the territory, and willingness of producers are fundamental to achieving a transition towards more sustainable agriculture.

A People-Centered Methodology

Aware of the particularities of the Mexican countryside, we developed an intervention approach centered on the producers. Our team provides personalized technical advice, with field visits that allow us to analyze the specific conditions of each plot: soil type, slope, crops, availability of irrigation infrastructure, and access to water.

Through interviews and direct observation, we analyze current practices:

  • How do they irrigate?
  • When and how often?
  • Why is that system chosen?

With this information and data measured on the ground, we propose practical and accessible adjustments, such as modifications to irrigation scheduling, valve installation, or small leveling works. These changes, adapted to the producer’s reality, usually have an immediate and significant impact on water use efficiency.

Changing Deep-Rooted Habits: A Cultural Challenge

One of the most relevant challenges is modifying habits that have been passed down from generation to generation. Many producers repeat irrigation routines because “that’s how it’s always been done,” even if they are not always the most suitable for the current climatic and environmental reality.

Therefore, our approach prioritizes close accompaniment, establishing relationships of trust from the beginning of the process. Listening to their doubts, responding with technical evidence, and respecting their timelines are key to generating lasting transformations.

We also promote the active participation of producers in recording field data. This exercise allows them to observe for themselves the results of the implemented improvements, which reinforces evidence-based decision-making and empowers communities to care for their resources.

Reusing Knowledge: A Virtuous Cycle

Another essential aspect of the methodology is returning the information generated in each agricultural cycle to the producers. This not only improves water management in their productive units but also strengthens the collective memory of the territory.

Furthermore, water efficiency becomes a gateway to other key issues, such as aquifer recharge, water quality, or even the relationship between agriculture and the restoration of aquatic ecosystems. Water that is not wasted in the field is water that can be kept in rivers, wetlands, or natural reservoirs.

Training, Community, and Local Solutions

Training is a transformative tool. Therefore, we organize group workshops in the communities where we work, addressing topics such as:

  • Current water challenges in Mexico.
  • Rights and obligations of producers.
  • Tools for measuring soil moisture.
  • Alternative irrigation systems and their maintenance.
  • Successful cases of transition to sustainable agriculture.

These spaces not only generate knowledge but also strengthen community ties and foster the exchange of solutions that arise from the territory.

Beyond Water: Towards Regenerative Agriculture

Improving irrigation efficiency is just the first step. At Regenera Bajío, we seek to generate a systemic impact, where water security is articulated with climate resilience, rural well-being, and the agroecological transformation of the Mexican Bajío

This implies moving towards productive systems that:

  • Contribute to aquifer recharge.
  • Prevent the contamination of water bodies.
  • Strengthen community water projects.
  • Integrate into watershed management.
  • Respect natural water cycles.

Conclusion: Alliances for the Future of Water

In the face of the water crisis, we need concrete, scalable, and just solutions. Irrigation efficiency is not just a technical goal: it is a key strategy to ensure water today and tomorrow. But to achieve it, technology is not enough. It requires knowledge, accompaniment, and, above all, trust in the transformative capacity of the producers.

At Regenera Bajío, we continue to bet on this path: one that unites knowledge, promotes collective learning, and cares for water as the common good it is.

Learn more at https://aguasegura.com/

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Opinion note

How to Measure Your Environmental Footprint to Make Better Decisions: The Value of Digitalizing Water, Energy, and Waste Consumption

How to Measure Your Environmental Footprint to Make Better Decisions: The Value of Digitalizing Water, Energy, and Waste Consumption

Sustainability is no longer just about commitments or declarations. Today, companies need reliable data to understand their environmental impact, identify opportunities for improvement, and make strategic decisions that generate measurable results.

In this context, measuring the environmental footprint has moved beyond a reporting exercise to become a management tool. Understanding how an organization consumes water, energy, and resources — and how it generates waste — makes it possible to turn information into concrete actions that reduce costs, lower risks, and strengthen competitiveness.

At Agua Segura, we believe that environmental management begins with knowledge. That is why we developed, together with Unplastify, the Environmental Footprint Tool: a platform that allows organizations to digitalize consumption data, simulate scenarios, and design personalized strategies to improve their environmental performance.

Environmental management starts with data

Many companies know how much they pay for water, electricity, or waste management, but few have an integrated view of how those consumption levels impact their costs, operations, and sustainability goals.

A lack of consolidated information often makes it difficult to answer fundamental questions such as:

  • Where are the greatest savings opportunities?
  • What impact would adopting new technologies have?
  • How would costs change in response to new regulations or tariff variations?
  • Which projects generate the highest environmental and economic return?

Answering these questions requires up-to-date information, comparable indicators, and tools that allow different scenarios to be analyzed before investing.

What is the Environmental Footprint Tool?

The Environmental Footprint Tool is a platform designed to help organizations measure, analyze, and optimize their environmental performance through data-driven management.

The tool integrates three core dimensions:

  • Water consumption
  • Energy consumption
  • Waste management

Based on this information, it enables organizations to build a continuous operational diagnosis and identify concrete improvement opportunities.

More than a dashboard of indicators, it functions as a decision-support system.

Digitalizing to manage better

One of the main challenges in sustainability is that many decisions are still made reactively.

Digitalizing consumption makes it possible to move from an approach based on estimates to continuous management, where information becomes a competitive advantage.

The Environmental Footprint Tool enables organizations to:

  • digitalize water, energy, and waste consumption data;
  • benchmark performance against references drawn from a proprietary database;
  • detect economic and operational savings opportunities;
  • access AI-powered recommendations to guide decision-making.

This information helps prioritize actions and accelerates the implementation of improvements with measurable impact.

Simulating scenarios before investing

One of the platform’s most valuable features is the ability to run simulations.

Before implementing a solution, organizations can analyze different scenarios by considering variables such as:

  • regulatory changes;
  • cost variations;
  • adoption of new technologies;
  • consumption reduction strategies.

The system also estimates the investment required and the direct and indirect savings associated with each alternative.

This reduces uncertainty and helps prioritize projects with the greatest environmental and financial impact.

From data to implementation

Measuring is only the first step.

The real value emerges when information is transformed into concrete projects.

That is why Agua Segura supports organizations throughout the entire process:

  • identifying opportunities;
  • designing solutions;
  • selecting and coordinating suppliers;
  • overseeing implementation;
  • measuring and reporting the impact achieved.

This comprehensive approach turns environmental strategy into verifiable results.

Water, energy, and waste: an integrated perspective

Traditionally, these resources have been managed separately.

However, there is growing evidence that they form part of the same system.

Reducing water consumption can lower energy use. Optimizing processes can simultaneously reduce waste and costs. Implementing efficient solutions can generate environmental and economic benefits at the same time.

An integrated perspective therefore makes it possible to identify opportunities that often go unnoticed when each indicator is analyzed in isolation.

Sustainability also drives efficiency

Companies today face new challenges:

  • increasing regulatory pressure;
  • more demanding ESG objectives;
  • growing expectations from investors and consumers;
  • the need to reduce operating costs;
  • risk management related to water and climate change.

Having tools that make it possible to measure, benchmark, and project scenarios helps organizations respond to these challenges with objective information.

Sustainability moves beyond being solely an environmental goal to become a tool for business efficiency and resilience.

Technology for better environmental management

Digital transformation is also reaching the management of natural resources.

Tools like the Environmental Footprint Tool allow organizations to evolve from reactive management to preventive management, grounded in indicators and evidence.

This supports organizations in:

  • improving environmental performance;
  • reducing costs;
  • optimizing investments;
  • strengthening their ESG strategy;
  • advancing toward more sustainable production and operating models.

From commitment to action

Sustainability begins when decisions can be measured.

Digitalizing consumption, understanding the impact of operations, and evaluating different scenarios makes it possible to move from diagnosis to action with greater speed and precision.

At Agua Segura, we believe the future of environmental management will depend increasingly on the ability to turn data into decisions — and decisions into positive impact.

The Environmental Footprint Tool was developed precisely with that goal in mind: to help organizations convert information into concrete solutions and move toward more efficient, resilient, and sustainable management.

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Opinion note

Green Solutions for a Better World-Agua Segura

Manuel Sauri – CEO of Agua Segura

Green solutions for water management are more urgent than ever. It might seem like there’s an abundance of water. The vast expanse of blue gives the illusion that water is plentiful and that we’ll never need to worry about its scarcity. However, of the 1,400 million cubic kilometers of water on Earth, only 2.5% is freshwater, and a mere 0.3% of that is readily accessible for human consumption—the rest is either frozen or trapped underground. These figures highlight a stark reality: access to water is uneven, often turning what should be a guaranteed public right into a privilege for some.

The water crisis disproportionately affects vulnerable communities, particularly their children, who suffer from diseases related to the lack of safe water, leading to nearly 1,000 child deaths per day. With climate change increasing water variability and stressing ecosystems, we urgently need new approaches to development and planning that will help us build more resilient and aware societies.

This is where circular economy and nature-based solutions come into play as strategic, timely approaches that should inform our daily actions across all sectors. In the context of the water crisis, the interconnectedness of all system actors is clear, making us all co-responsible for managing this scarce and vital resource. Although this is a global challenge—affecting 400 million people worldwide who face water scarcity—Argentina, for instance, has its own challenges. In our country, we consume nearly 500 liters of water per person per day, while in other countries, the figure doesn’t even reach 150 or 200 liters.

What are green solutions?

But in the urgent task of caring for the planet, it’s no longer enough to simply preserve, mitigate, or regulate; we also need transformative solutions. This is where nature-based solutions, or “green solutions,” come into play. These involve investing in projects that support the transition to a global well-being economy, promoting partnerships that leave positive, lasting impacts on communities. It’s about reshaping our growth perspective so that the value of positive impact on the world and its people becomes the core of any initiative.

In addressing the water crisis, for example, we can reduce runoff losses by improving the conditions and functionality of watersheds, and foster public-private partnerships to implement water access, sanitation, and hygiene (WASH) projects, along with environmental initiatives such as soil restoration, spring protection, and the construction of rainwater harvesting systems. These “green” solutions profoundly transform business logic, generating a positive impact both on communities and within their value chains.

A global responsibility, with local challenges

While we face a global phenomenon where over 400 million people are in a situation of scarcity, each country faces its own challenges. In Argentina, for example, nearly 500 liters of water are consumed per person per day, while in many countries, this consumption does not reach 200 liters. This inequality reflects an urgent need to promote a culture of water conservation and corporate water responsibility. At Agua Segura, we believe that projects for watershed management, aquatic ecosystem restoration, and universal access to WASH (Water, Sanitation, and Hygiene) services must be part of public policy, private social impact programs, and environmental education for citizens.

From Preserving to Transforming

However, in the urgent task of caring for the planet, it is no longer just about preserving, mitigating, or regulating. Transformative responses are also required. Green solutions are heading in this direction: strategies that support the transition towards a global well-being economy, promoting alliances that always leave positive footprints in communities.

Transforming the logic of growth implies rethinking how we produce and how we manage water, integrating ecological variables into decision-making. Investing in green solutions means betting on regenerative development models that integrate nature, technology, and equity.

Concrete examples of nature-based solutions In relation to the water crisis, green solutions can include:

  • Reduction of runoff losses by improving watershed functionality.
  • Implementation of soil restoration and spring protection projects.
  • Water storage works such as rainwater harvesting systems.
  • Installation of decentralized sustainable sanitation systems.
  • Strengthening community water projects with a participatory approach.

All these actions integrate social, environmental, and economic components, generating a positive impact on communities and their value chains.

A new model of water development

Committing to green solutions also means driving a cultural change: assuming that water is not an unlimited resource, but a common good that must be managed with a long-term vision. This implies moving towards a model where universal access to drinking water and sanitation does not depend on one’s place of birth, but on a collective commitment to water security.

The future requires a new perspective that not only protects ecosystems but also restores and regenerates them. Because only through a healthy and functional environment can we guarantee health, development, and resilience.

A task for everyone

We have the generational challenge of transitioning towards a world where water, like other resources, is not a privilege but a right. To achieve this, it is essential to inform ourselves and get involved to launch new projects that protect the planet and build a better world every day.

For more information keep reading our posts https://aguasegura.com/blog/

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Opinion note

Getting to Know the Community: The First Step to a Successful Water Project.

Carolina Pittella – Project Manager at Agua Segura

When it comes to water projects in rural areas, the challenge isn’t so much about “what” to do, but “how” to do it. In my experience, understanding the community and the water resources available in the area is the first and most crucial step in developing an effective work plan. Listening to people, understanding their customs and needs, allows us to build realistic and sustainable projects that have a true impact on their lives.

Local Allies: Key to Understanding the Territory

In the process, I always start by including local work teams as key allies. They’re the first to point out the limitations and challenges we’ll face. While it might seem daunting at first, it’s at that moment when the right questions emerge, and the true scope of the project begins to take shape.

These teams know better than anyone the climatic conditions, appropriate schedules, local suppliers, and necessary logistics, such as road conditions or costs. Taking these aspects into account can make a huge difference in the project’s success and optimize available resources.

Foundations in the Territory: Bridges to the Community

In addition to local teams, foundations that have been working in the territory for years are fundamental pieces. They not only know the specific needs of the community but also facilitate initial contact and help adjust the project’s scope, if necessary.

Establishing a close relationship opens doors for implementing quicker and more effective solutions. Entering the territory hand-in-hand with someone known will pave the way for subsequent challenges and facilitate the community’s ownership of the solutions.

Adapted and Effective Communication

Another key factor in planning is choosing the right communication channel for each team. Not everyone communicates or receives information in the same way. Identifying whether a call, video call, message, or email is the best option helps maintain an efficient and effective workflow.

Furthermore, it’s essential to adjust communication frequency according to available time and, if necessary, conduct in-person visits to strengthen relationships and ensure the project progresses smoothly.

The Importance of Context and Teamwork

Ultimately, a project in a rural community can only succeed if we understand the context and build strong alliances with those who know the terrain best. Thus, teamwork becomes the key to bringing safe water to those who need it most.

At Agua Segura, we are committed to community projects that integrate technical solutions with active listening, cultural respect, and local participation. Because no system works if it’s not designed with people at its center, and no solution is sustainable if it doesn’t originate from the territory itself.

For more information please visit our website: aguasegura.com

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Opinion note

Agua Segura at World Water Week 2026: Does water matter for business?

In a world where return on investment drives capital decisions, water projects are still too often treated as philanthropy — a gesture of responsibility, not a strategic decision.

But if water is essential to productivity, operational resilience, supply chain continuity, and the future of industry, then the question we need to ask isn’t whether water matters. The question is how we build a business case for water strong enough to influence real capital allocation.

That’s exactly the conversation Agua Segura will bring to World Water Week 2026 in Stockholm.

The session: Does Water Matter for Business?

On Tuesday, August 25, at 2:00 PM CEST, Agua Segura will take part in the panel “Does Water Matter for Business?”, in Room A4, Level 6 of the World Water Week 2026 venue.

The session, moderated by Sara Hoversten of the Bonneville Environmental Foundation (BEF), will bring together leaders from companies at the forefront of corporate water management to explore how water is framed within business decisions — as risk, cost, efficiency, supply chain resilience, CAPEX, or sustainability strategy — and what it takes for water to move from stated commitment to real investment.

The session will also be available online. You can join virtually by registering through the official World Water Week site.

A leading panel on corporate water management

Panelists:

  • Sara Hoversten — Bonneville Environmental Foundation (BEF) · Moderator
  • German Otalora Castro — Microsoft
  • Yoshiko Hino — Suntory Global Spirits
  • Santosh Govindaraju — GRUNDFOS
  • Catalina Deluchi — Agua Segura
  • Antonella Maggioni — Agrow

The diversity of sectors represented — technology, beverages, water infrastructure, agriculture, and water security projects — is itself a reflection of how cross-cutting the water challenge is for global industry.

Why this panel, now?

Water is taking up more and more space on corporate sustainability agendas. Water Positive commitments, water footprint reduction targets, AWS standard adherence, water risk reporting — the list keeps growing. But the gap between stated commitment and real investment remains significant in many organizations.

What does it take to close that gap? Part of the answer lies in language. Water projects are usually presented in terms of environmental or social impact — cubic meters restored, communities reached, hectares restored. Those metrics are real and necessary. But to influence capital decisions, they also need to be translated into terms that CFOs, investment committees, and boards recognize: operational risk, business continuity, cost efficiency, supply chain resilience.

That translation isn’t cosmetic — it’s strategic. And it’s, in large part, what the World Water Week 2026 panel will aim to build.

Agua Segura’s perspective

At Agua Segura, we design and implement water security projects alongside companies that have made concrete commitments: Water Positive, water neutrality, water replenishment, and water efficiency across operations and value chains. We work on the ground — with technical diagnostics, local implementation, community partners, and verifiable impact measurement.

What we’ve learned in that process is that water projects that manage to scale have something in common: they aren’t presented solely as sustainability projects. They’re presented as investments with measurable returns — in operational efficiency, reduced water risk, access to ESG-linked markets or financing, reputation, and business continuity.

That’s the conversation we want to have in Stockholm. And it’s the conversation we believe the sector needs most urgently.

Event details

  • Session: Does Water Matter for Business?
  • Date: Tuesday, August 25, 2026
  • Time: 2:00 PM CEST
  • Venue: Room A4, Level 6 · World Water Week 2026 · Stockholm
  • Format: In-person and online (register on the official World Water Week site)

Will you be in Stockholm? Let’s meet.

If you’ll be at World Water Week 2026 and want to connect with the Agua Segura team, reach out to coordinate a meeting. We’re interested in talking with companies, organizations, and implementers working on corporate water management, water stewardship, water risk, or replenishment and efficiency projects.

You can also contact us anytime at aguasegura.com — whether before the event to plan a conversation in Stockholm, or afterward to explore how we can work together.

Water matters for business. And building that case together starts with a conversation. Get in touch.

#WorldWaterWeek #WWWeek #WaterStewardship #WaterResilience #WaterSecurity #WaterManagement #WaterRisk #ESG #Sustainability #SDG6 #AguaSegura #BusinessCase #WaterPositive

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Opinion note

Agua Segura at World Water Week 2026: Does water matter for business?

We’re excited to share that we’ll be taking part in the 2026 edition of World Water Week (linkedin.com/company/world-water-week) with our session “Does Water Matter for Business?”

In a world where return on investment (ROI) drives capital decisions, water projects are still too often treated as philanthropy. But if water is essential to productivity, resilience, operational continuity, and the future of industry, then we need to ask a more practical question: how do we build a business case for water strong enough to influence capital allocation?

A leading panel on corporate water management

Alongside our host and moderator Sara Hoversten (linkedin.com/in/sarahoversten), from Bonneville Environmental Foundation – BEF (linkedin.com/company/bonneville-environmental-foundation), we’ll explore this question with an exceptional group of panelists:

German Otalora Castro, from Microsoft (linkedin.com/in/german-otalora-castro-b41b5046 / linkedin.com/company/microsoft)
Yoshiko Hino, from Suntory Global Spirits (linkedin.com/in/yoshiko-hino-7b2158196 / linkedin.com/company/suntoryglobalspirits)
Santosh Govindaraju, from GRUNDFOS (linkedin.com/in/santoshgovindaraju2772 / linkedin.com/company/grundfos)
Catalina Deluchi, from Agua Segura (linkedin.com/in/catalinadeluchi/en / linkedin.com/company/aguasegura)
Antonella Maggioni, from Agrow (linkedin.com/in/antonella-maggioni-8885b36b / linkedin.com/company/agrow-analytics)

What we’ll discuss

The conversation will address how water is framed within business decisions — as risk, cost, sustainability, efficiency, supply chain resilience, CAPEX, or strategy — and what it takes for water to move from commitment to real investment.

Event details

Room A4, Level 6
Tuesday, August 25, 2:00 PM CEST
World Water Week 2026, Stockholm

The session will also be available online. You can join virtually by registering through the official World Water Week website.

We hope to see you there — in person or online — for a conversation about water, investment, resilience, and the future of business.

#WorldWaterWeek #WWWeek #WaterStewardship #WaterResilience #WaterForPeopleAndProgress #Sustainability #Regeneration

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Opinion note

How to Measure Your Environmental Footprint to Make Better Decisions: The Value of Digitalizing Water, Energy, and Waste Consumption

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