27/09/2024
Agua Segura

How to Improve Irrigation Efficiency in Collaboration with Farmers-Agua Segura

Esther Camacho Guerrero – Director of the Regenera Bajío Program, Nuup.

In Mexico, like many other countries, the agricultural sector is the main consumer of water. According to INEGI data, it accounts for over 67% of the total volume used nationwide. This figure highlights the urgency of implementing sustainable water management strategies, especially in a context of growing water crisis.

The country’s water security is closely linked to the agricultural sector’s ability to adapt and make more efficient use of the resource. Especially small-scale agriculture, which occupies about 72% of Mexico’s agricultural territory, still heavily relies on gravity irrigation systems, also known as furrow or flood irrigation. These systems have an estimated efficiency between 20% and 40%, leading to significant water loss, often groundwater, which could be better utilized.

At Regenera Bajío, we work with producers to improve irrigation practices and move towards effective water conservation. We have proven in the field that, with adequate technical advice and commitment from the producer, efficiencies of up to 80% can be achieved. This translates into less water extraction, reduced costs, prevention of agricultural diseases, and, in many cases, improved productive yields.

But beyond tools and technologies, the key to change lies in the human factor. The experience, knowledge of the territory, and willingness of producers are fundamental to achieving a transition towards more sustainable agriculture.

Aware of the particularities of the Mexican countryside, we developed an intervention approach centered on the producers. Our team provides personalized technical advice, with field visits that allow us to analyze the specific conditions of each plot: soil type, slope, crops, availability of irrigation infrastructure, and access to water.

Through interviews and direct observation, we analyze current practices:

How do they irrigate?
When and how often?
Why is that system chosen?

With this information and data measured on the ground, we propose practical and accessible adjustments, such as modifications to irrigation scheduling, valve installation, or small leveling works. These changes, adapted to the producer’s reality, usually have an immediate and significant impact on water use efficiency.

One of the most relevant challenges is modifying habits that have been passed down from generation to generation. Many producers repeat irrigation routines because “that’s how it’s always been done,” even if they are not always the most suitable for the current climatic and environmental reality.

Therefore, our approach prioritizes close accompaniment, establishing relationships of trust from the beginning of the process. Listening to their doubts, responding with technical evidence, and respecting their timelines are key to generating lasting transformations.

We also promote the active participation of producers in recording field data. This exercise allows them to observe for themselves the results of the implemented improvements, which reinforces evidence-based decision-making and empowers communities to care for their resources.

Another essential aspect of the methodology is returning the information generated in each agricultural cycle to the producers. This not only improves water management in their productive units but also strengthens the collective memory of the territory.

Furthermore, water efficiency becomes a gateway to other key issues, such as aquifer recharge, water quality, or even the relationship between agriculture and the restoration of aquatic ecosystems. Water that is not wasted in the field is water that can be kept in rivers, wetlands, or natural reservoirs.

Training is a transformative tool. Therefore, we organize group workshops in the communities where we work, addressing topics such as:

Current water challenges in Mexico.
Rights and obligations of producers.
Tools for measuring soil moisture.
Alternative irrigation systems and their maintenance.
Successful cases of transition to sustainable agriculture.

These spaces not only generate knowledge but also strengthen community ties and foster the exchange of solutions that arise from the territory.

Improving irrigation efficiency is just the first step. At Regenera Bajío, we seek to generate a systemic impact, where water security is articulated with climate resilience, rural well-being, and the agroecological transformation of the Mexican Bajío

This implies moving towards productive systems that:

Contribute to aquifer recharge.
Prevent the contamination of water bodies.
Strengthen community water projects.
Integrate into watershed management.
Respect natural water cycles.

In the face of the water crisis, we need concrete, scalable, and just solutions. Irrigation efficiency is not just a technical goal: it is a key strategy to ensure water today and tomorrow. But to achieve it, technology is not enough. It requires knowledge, accompaniment, and, above all, trust in the transformative capacity of the producers.

At Regenera Bajío, we continue to bet on this path: one that unites knowledge, promotes collective learning, and cares for water as the common good it is.

Learn more at https://aguasegura.com/

20/08/2024

Allies: Working for Socio-environmental Impact

Catalina Deluchi – Vice President of Global Business Development

The socio-ecological transition poses a significant challenge for all sectors of the economy striving to adapt to more sustainable development models in this changing era.

While there is broad consensus on the need to implement business models that can mitigate and even reverse the damage done to the environment and people, many companies still struggle to find solutions that genuinely have an impact.

That’s why, when executing any project, it is crucial to understand the unique contribution that specialized companies and projects can offer. Designing a socio-environmental impact strategy with a partner who brings expertise and support to the company is a strategic decision that helps tailor solutions to the problems at hand.

At Agua Segura, we have partnered with major corporations seeking our specialized knowledge in developing programs tailored to the needs of both the companies and the communities they are part of. In this collaboration, we see ourselves as “fellow travelers,” as promoting solutions that positively impact the planet is at the core of our mission.

These strategic alliances embody a spirit of cooperation and mutual growth, and they are part of a new generation of entrepreneurs who believe in the need to rethink our production methods. The benefits of positioning companies as leaders in their communities are becoming increasingly visible, alongside cost savings and enhanced competitive advantages.

The water crisis presents a top-priority challenge for many companies looking to address their water footprint, and they are acutely aware of the urgency of this issue. No longer do multinational corporations need to be convinced that approaches considering social and environmental impact throughout the entire production chain are essential for business growth.

Therefore, the added value is not only in terms of reputation but also in the collective benefit of sustaining a project that can support long-term development within a community. On this path of social responsibility and transformative action, we accompany our partners, bringing our full expertise and knowledge to the table.

Cooperation and strategic alliances with companies that are experts in addressing the socio-environmental challenges we face today allow us to co-create an economically sustainable model for both the present and the future.

20/08/2024

It’s Time to Restore Our Home

Manuel Sauri – CEO of Agua Segura

Ecosystems sustain all forms of life on the planet, providing balanced environments where countless species, including our own, coexist harmoniously. The health of these ecosystems directly influences the well-being of the entire Earth and its inhabitants. This is why the water crisis, global warming, massive deforestation, and soil contamination are urgent concerns for those of us who tirelessly advocate for a global transition toward a sustainable way of life in all its forms.

In many countries, practices that degrade the ecosystems we depend on are considered environmental crimes because they threaten the quality of life in that region, with inevitable ripple effects across the globe. The actions we take today will shape the near future for many people who are already grappling with the consequences of this climate crisis. Protecting and restoring the environments we are part of (and even those we aren’t) is essential to ensuring our own quality of life in a healthy world and to preventing the spread of diseases, climate disasters, and growing inequalities due to the lack of access to public goods.

To visualize the impact, according to the FAO, 10 million hectares of forests are deforested every year, an area similar to that of Iceland. In this way, their biodiversity is lost, affecting not only the species that live there, but also local economies that suffer the consequences of soil change, floods, increased temperature, among many other issues. Groundwater absorbs agrochemicals from these lands, which are often used for intensive and irresponsible agricultural production, and in this way, a vital resource for the development of any person and their community is gradually contaminated and extinguished

However, just as we are all affected by the same climate crisis, we are also called upon to implement solutions that enable us to transition to a more sustainable economy in harmony with nature. We are all part of the solution. At Agua Segura, we lead various projects aimed at providing concrete solutions to the water crisis. We understand that this global issue requires multiple local solutions that positively impact ecosystems, creating a virtuous cycle of growth. We see ourselves as part of an entrepreneurial generation, aware of its transformative potential, and we build partnerships that contribute to a sustainable strategy for everyone.

The challenges ahead call on all of us, as a society, to design more and better projects to protect and restore our planet. Collaboration between the public sector, private sector, and civil society is crucial.

This Earth is our home, and as environmental movements often remind us, there is no Planet B. Let’s care for, activate, and restore today the world we dream of living in for the rest of our lives.

Why is restoration essential for water security?

The call to address the water crisis aligns with an urgent global objective: to guarantee water security. Restoring soils, forests, wetlands, and river basins not only improves environmental health but also ensures access to safe and quality water, and helps prevent diseases, floods, and extreme droughts.

When an ecosystem is healthy, the soil retains water, wetlands filter it, and aquifers are naturally recharged. Restoring these natural processes is key to sustainable water management and to addressing the growing scarcity in many regions of the planet.

Local solutions for a global crisis

In the face of the water crisis, solutions must be as diverse as the territories. Agua Segura promotes strategies adapted to local realities:

Restoration of degraded wetlands and riverbanks

Ecosystem-based watershed management

Aquifer recharge through green infrastructure

Water quality improvement through regenerative practices

WASH (Water, Sanitation, and Hygiene) actions in vulnerable communities

Promotion of community water projects with local participation

These actions align with the guidelines of SDG 6: Clean Water and Sanitation proposed by the UN.

Nature-based solutions for water

The nature-based solutions (NbS) approach seeks to leverage natural mechanisms to regulate the water cycle. For example:

-Soil restoration increases infiltration and prevents erosion.
-Wetlands act as sponges, retaining water and capturing pollutants.
-Reforestation helps stabilize the climate, reduce runoff, and promote biodiversity.

Organizations such as the United Nations Environment Programme (UNEP) recognize these solutions as essential for increasing resilience to climate change.

We are all part of the solution

Water is a common good, and its care is a shared responsibility. Corporate water responsibility implies that the private sector adopts measures to minimize its water footprint, while governments and civil society organizations must articulate public policies, investment, and environmental education.

At Agua Segura, we believe in the power of partnerships. Only by working together can we scale solutions that ensure clean water, equitable access, and healthy ecosystems.

Restore today to secure tomorrow

To restore is to look towards the future with responsibility. It is to understand that without water conservation, there is no health, no development, and no social justice. Every action counts: from caring for the soil to protecting a wetland, from reducing consumption to promoting public policy.

Because this Earth is our home. And there is no other.

20/08/2024

Bringing Companies on Board the Circular Economy Train

Manuel Sauri – CEO of Agua Segura

At Agua Segura, we develop, manage, and implement water footprint mitigation projects across the continent. We’ve engaged with dozens of new communities and launched nature-based solutions and WASH (Water, Sanitation, and Hygiene) projects that have positively impacted thousands of families in the region.

For our team, the right to safe water is the driving force that pushes us to keep expanding our horizons and finding solutions to a problem that knows no borders. The water supply crisis affects nearly every corner of the planet and has been identified as the fourth greatest risk to society over the next decade. Food security, access to healthcare, soil and groundwater contamination, and the destruction of productive ecosystems are just some of the alarm bells ringing as we view the world through the lens of the “climate crisis.”

That’s why at Agua Segura, we insist on changing the way we approach the challenges of a development model that emphasizes the transformative opportunity of investing in green solutions. There’s no need to wait for change to happen elsewhere, at another time, or within large institutions. Any company that invests in water can generate a positive impact on its business model by increasing productivity, reducing commercial risks, developing secure supply chains, and strengthening both its social license to operate and its reputation.

This is the core of our company: getting global companies on board the water economy train by advising, supporting, and adapting impact programs to address the specific challenges each company faces. The power of our project lies in these strategic alliances, which help shape the society we want to live in—a world where everyone feels responsible for water and its use. Only then will it be a right accessible to all, enabling communities to thrive in safe ecosystems, while the private sector becomes a driving force for sustainable transformation and a leader in environmental stewardship.

This cooperation is already underway. The relationship between corporations and companies specializing in solutions to the socio-environmental crisis we inhabit is growing ever closer and more prosperous. Numerous projects are embracing this new understanding of the economy, where there is no business unless it is sustainable.

This overarching approach guides our strategic mission, for which we work every day, offering local solutions to global problems. We believe it sets a clear path toward reinventing the world we want to live in.

27/08/2026

Agua Segura at World Water Week 2026: Does water matter for business?

We’re excited to share that we’ll be taking part in the 2026 edition of World Water Week (linkedin.com/company/world-water-week) with our session “Does Water Matter for Business?”

In a world where return on investment (ROI) drives capital decisions, water projects are still too often treated as philanthropy. But if water is essential to productivity, resilience, operational continuity, and the future of industry, then we need to ask a more practical question: how do we build a business case for water strong enough to influence capital allocation?

A leading panel on corporate water management

Alongside our host and moderator Sara Hoversten (linkedin.com/in/sarahoversten), from Bonneville Environmental Foundation – BEF (linkedin.com/company/bonneville-environmental-foundation), we’ll explore this question with an exceptional group of panelists:

German Otalora Castro, from Microsoft (linkedin.com/in/german-otalora-castro-b41b5046 / linkedin.com/company/microsoft)
Yoshiko Hino, from Suntory Global Spirits (linkedin.com/in/yoshiko-hino-7b2158196 / linkedin.com/company/suntoryglobalspirits)
Santosh Govindaraju, from GRUNDFOS (linkedin.com/in/santoshgovindaraju2772 / linkedin.com/company/grundfos)
Catalina Deluchi, from Agua Segura (linkedin.com/in/catalinadeluchi/en / linkedin.com/company/aguasegura)
Antonella Maggioni, from Agrow (linkedin.com/in/antonella-maggioni-8885b36b / linkedin.com/company/agrow-analytics)

What we’ll discuss

The conversation will address how water is framed within business decisions — as risk, cost, sustainability, efficiency, supply chain resilience, CAPEX, or strategy — and what it takes for water to move from commitment to real investment.

Event details

Room A4, Level 6
Tuesday, August 25, 2:00 PM CEST
World Water Week 2026, Stockholm

The session will also be available online. You can join virtually by registering through the official World Water Week website.

We hope to see you there — in person or online — for a conversation about water, investment, resilience, and the future of business.

#WorldWaterWeek #WWWeek #WaterStewardship #WaterResilience #WaterForPeopleAndProgress #Sustainability #Regeneration

24/07/2026

How to Measure Your Environmental Footprint to Make Better Decisions: The Value of Digitalizing Water, Energy, and Waste Consumption

How to Measure Your Environmental Footprint to Make Better Decisions: The Value of Digitalizing Water, Energy, and Waste Consumption

Sustainability is no longer just about commitments or declarations. Today, companies need reliable data to understand their environmental impact, identify opportunities for improvement, and make strategic decisions that generate measurable results.

In this context, measuring the environmental footprint has moved beyond a reporting exercise to become a management tool. Understanding how an organization consumes water, energy, and resources — and how it generates waste — makes it possible to turn information into concrete actions that reduce costs, lower risks, and strengthen competitiveness.

At Agua Segura, we believe that environmental management begins with knowledge. That is why we developed, together with Unplastify, the Environmental Footprint Tool: a platform that allows organizations to digitalize consumption data, simulate scenarios, and design personalized strategies to improve their environmental performance.

Environmental management starts with data

Many companies know how much they pay for water, electricity, or waste management, but few have an integrated view of how those consumption levels impact their costs, operations, and sustainability goals.

A lack of consolidated information often makes it difficult to answer fundamental questions such as:

Where are the greatest savings opportunities?
What impact would adopting new technologies have?
How would costs change in response to new regulations or tariff variations?
Which projects generate the highest environmental and economic return?

Answering these questions requires up-to-date information, comparable indicators, and tools that allow different scenarios to be analyzed before investing.

What is the Environmental Footprint Tool?

The Environmental Footprint Tool is a platform designed to help organizations measure, analyze, and optimize their environmental performance through data-driven management.

The tool integrates three core dimensions:

Water consumption
Energy consumption
Waste management

Based on this information, it enables organizations to build a continuous operational diagnosis and identify concrete improvement opportunities.

More than a dashboard of indicators, it functions as a decision-support system.

Digitalizing to manage better

One of the main challenges in sustainability is that many decisions are still made reactively.

Digitalizing consumption makes it possible to move from an approach based on estimates to continuous management, where information becomes a competitive advantage.

The Environmental Footprint Tool enables organizations to:

digitalize water, energy, and waste consumption data;
benchmark performance against references drawn from a proprietary database;
detect economic and operational savings opportunities;
access AI-powered recommendations to guide decision-making.

This information helps prioritize actions and accelerates the implementation of improvements with measurable impact.

Simulating scenarios before investing

One of the platform’s most valuable features is the ability to run simulations.

Before implementing a solution, organizations can analyze different scenarios by considering variables such as:

regulatory changes;
cost variations;
adoption of new technologies;
consumption reduction strategies.

The system also estimates the investment required and the direct and indirect savings associated with each alternative.

This reduces uncertainty and helps prioritize projects with the greatest environmental and financial impact.

From data to implementation

Measuring is only the first step.

The real value emerges when information is transformed into concrete projects.

That is why Agua Segura supports organizations throughout the entire process:

identifying opportunities;
designing solutions;
selecting and coordinating suppliers;
overseeing implementation;
measuring and reporting the impact achieved.

This comprehensive approach turns environmental strategy into verifiable results.

Water, energy, and waste: an integrated perspective

Traditionally, these resources have been managed separately.

However, there is growing evidence that they form part of the same system.

Reducing water consumption can lower energy use. Optimizing processes can simultaneously reduce waste and costs. Implementing efficient solutions can generate environmental and economic benefits at the same time.

An integrated perspective therefore makes it possible to identify opportunities that often go unnoticed when each indicator is analyzed in isolation.

Sustainability also drives efficiency

Companies today face new challenges:

increasing regulatory pressure;
more demanding ESG objectives;
growing expectations from investors and consumers;
the need to reduce operating costs;
risk management related to water and climate change.

Having tools that make it possible to measure, benchmark, and project scenarios helps organizations respond to these challenges with objective information.

Sustainability moves beyond being solely an environmental goal to become a tool for business efficiency and resilience.

Technology for better environmental management

Digital transformation is also reaching the management of natural resources.

Tools like the Environmental Footprint Tool allow organizations to evolve from reactive management to preventive management, grounded in indicators and evidence.

This supports organizations in:

improving environmental performance;
reducing costs;
optimizing investments;
strengthening their ESG strategy;
advancing toward more sustainable production and operating models.

From commitment to action

Sustainability begins when decisions can be measured.

Digitalizing consumption, understanding the impact of operations, and evaluating different scenarios makes it possible to move from diagnosis to action with greater speed and precision.

At Agua Segura, we believe the future of environmental management will depend increasingly on the ability to turn data into decisions — and decisions into positive impact.

The Environmental Footprint Tool was developed precisely with that goal in mind: to help organizations convert information into concrete solutions and move toward more efficient, resilient, and sustainable management.

24/06/2026

World Environment Day: Why Plastic Is Also a Water Crisis

Every June 5th, the world pauses for a moment to remember something that should be self-evident: the planet we inhabit has limits. World Environment Day, led by the United Nations Environment Programme (UNEP), is an opportunity to put the most urgent environmental challenges on the agenda and call for collective action.

This year, at Agua Segura, we want to highlight a connection that often goes unnoticed: the relationship between plastics and the water crisis. A relationship that is not metaphorical. It is chemical, ecosystemic, and deeply territorial.

Plastic doesn’t disappear. It breaks down and reaches the water

When plastic is not properly managed, it doesn’t disappear. It fragments into increasingly smaller particles — known as microplastics — that end up in rivers, watersheds, aquifers, and oceans. According to UNEP data, between 9 and 14 million tons of plastic enter the ocean every year. But the problem doesn’t start or end at sea.

Microplastics have been found in drinking water sources, agricultural soils, fish tissue, and human blood. They affect aquatic biodiversity, disrupt the natural cycles of ecosystems, and compromise the quality of water that entire communities depend on to live, produce, and develop.

The plastic crisis and the water crisis are not two separate problems. They are two symptoms of the same production and consumption model that ignores the natural limits of the planet.

Water security and biodiversity: an interdependent system

At Agua Segura, we work with this reality on the ground every day. We know that water security cannot be guaranteed by infrastructure alone. It depends on healthy ecosystems, functioning watersheds, soils that absorb water effectively, and communities with the capacity to care for and manage this resource.

When ecosystems become contaminated — with plastics, agrochemicals, or industrial waste — that chain breaks down. Wetlands lose their retention capacity. Degraded soils no longer filter as they once did. Communities that rely on surface or groundwater sources are left exposed.

That is why talking about the environment on June 5th is also talking about water. And talking about water means talking about the natural systems that sustain it: forests, wetlands, soils, rivers, aquifers. All of them threatened, among other things, by plastic pollution.

What can companies do?

Organizations have a role that cannot be delegated. Not only because plastic and water are part of their value chains, but because they have the capacity to scale solutions that go beyond their own operations.

This year, together with Unplastify, we developed a series of special proposals for corporate teams looking to engage with this agenda in a concrete, meaningful, and transformative way:

Inspirational talk: a awareness session on the impact of plastics on water, nature, and communities. Ideal for building internal awareness and opening conversations about sustainability within teams.

Solution design workshop: a participatory dynamic for co-creating concrete responses to plastic and water challenges. An activity that combines creativity, collaboration, and purpose.

Clean-up day: a collective action experience in contact with urban nature. Because change is also built with our hands.

These proposals are not just team-building activities. They are opportunities for organizations to integrate the environmental agenda from within, with teams that understand the problem, commit to the solution, and build a culture of sustainability.

June 5th is a date. The commitment is permanent

World Environment Day serves an important function: it raises visibility. But the environmental crisis has no expiration date and cannot be resolved with a single awareness event. It requires strategic decisions, sustained investment, and the willingness to change production and consumption models that have carried decades of inertia.

At Agua Segura, we believe that companies that understand this have a real competitive advantage: they build resilience before scarcity forces them to. They design solutions before regulators require them. They generate value for their territory before social conflict demands it.

Plastic in water is not just an environmental problem. It is an indicator of how an organization relates to the ecosystem it depends on. And changing that is possible, measurable, and necessary.

Does your company want to activate Environment Day with real impact?

Together with Unplastify, we design tailored proposals for teams that want to go beyond communication and connect with concrete environmental action. Talks, workshops, and clean-up days designed to build awareness, creativity, and commitment.

If you’re interested in exploring how we can support your organization this June 5th — and beyond — reach out to schedule a call. We’re here to help you design a water and environmental impact strategy that makes sense for your company and your territory.

#WorldEnvironmentDay #Plastics #WaterSecurity #WaterStewardship #Sustainability #ESG #AguaSegura #Environment #SDG6 #Biodiversity

How to Improve Irrigation Efficiency in Collaboration with Farmers-Agua Segura

Optimizing Irrigation is Possible: Experience from the Field

A People-Centered Methodology

Changing Deep-Rooted Habits: A Cultural Challenge

Reusing Knowledge: A Virtuous Cycle

Training, Community, and Local Solutions

Beyond Water: Towards Regenerative Agriculture

Conclusion: Alliances for the Future of Water