How to Improve Irrigation Efficiency in Collaboration with Farmers-Agua Segura

By Catalina Deluchi, VP and Business Development Director at Agua Segura

For a large part of my professional life, I was linked to the corporate and marketing world. There, I learned the importance of strategy, innovation, efficiency, and brand value. However, as time passed, I began to feel that something was missing: I needed my work to also leave a positive mark on society and the planet.

This personal process led me to look closely at the great challenges of our time, and one of them moved me profoundly: the water crisis. Water is not just a natural resource: it is the foundation of life, health, food production, energy, and communities. Yet, we are facing an alarming scenario: by 2030, water demand could exceed availability by 40%. This projection jeopardizes global water security and requires urgent solutions.

In 2019, I began my journey with Agua Segura, a triple-impact company that designs and implements projects related to water access and sanitation in vulnerable communities. In 2022, I decided to take a further step: becoming a partner. This decision marked a before and after, not only professionally but also personally. Because investing in water is not philanthropy: it is a bet on the future. It is understanding that business competitiveness, economic stability, and community well-being largely depend on how we manage this vital resource.

The companies of the future must have sustainability incorporated into their DNA, and water will be a transversal focus. Without water, there is no health, development, or innovation possible. Water conservation and the promotion of sustainable water management strategies are an urgent necessity today, involving both the public and private sectors. In fact, many community water projects—including those linked to WASH (Water, Sanitation, and Hygiene)—demonstrate that generating positive impact is possible when working collaboratively.

For me, this decision is also deeply personal. It is choosing to align my values with my actions. It is trusting that from our respective places—whether as individuals, companies, or society—we can make a difference. It is also, like many women who now lead impact projects, betting on a more integrating, collaborative, and transformative vision.

One of the most powerful lessons from these years has been understanding that no project can have a real impact unless it is built from the territory, together with those who live there. At Agua Segura, we are clear about this: we work hand-in-hand with local allies, communities, and governments to identify opportunities, design adapted solutions, and ensure that the impact is lasting. This is the key to ensuring that projects are not merely interventions, but real transformations in water access and sanitation.

I also learned that challenges are not faced with prefabricated recipes, but with active listening, empathy, and co-creation. The response to water scarcity, source pollution, and lack of infrastructure requires multiple approaches: from the restoration of aquatic ecosystems and aquifer recharge, to the use of sustainable technologies and the strengthening of local capacities.

This path has not been easy. Venturing and leading in the water world involves overcoming structural barriers, cultural resistance, and, often, a lack of reliable data and information. But it also means being part of an increasingly strong network of individuals, companies, and organizations committed to change.

Today, I am proud to be part of Agua Segura and to contribute my experience to a mission I fully share: building local and sustainable solutions to one of the most pressing crises of our time. And I do so with the certainty that every effort, every alliance, and every project we implement is a seed that grows. A seed that carries not only water, but also health, dignity, equality, and opportunity.

The bet on water is, ultimately, a bet on life.

For more information check https://aguasegura.com/blog/

By Manuel Saurí, CEO of Agua Segura

It has been an intense 10 years, filled with significant entrepreneurial, corporate, and personal experiences. A tremendous decade, full of lessons learned, challenges, achievements, and also mistakes that taught us valuable lessons. One of the most beautiful aspects was choosing to found a venture focused on water—a path that forced us to always be present, to focus on the essential, and to work with science without abandoning the art or sensitivity of connecting with the human element.

Water is not just an element: it is territory, culture, health, and opportunity. Over these ten years, we’ve come to understand that caring for water means caring for life in all its forms. We learned that every watershed, every well, every community is a universe unto itself, with its own voices, histories, and challenges. And we understood that nothing can be transformed from a distance: you have to be in the territory, listen, learn, respect, and co-create solutions with the people who live there.

A Journey Rooted in Conviction and Science

At Agua Segura, science provided us with the method: measure, understand, demonstrate. Working for water security demands an understanding of water cycles, measuring quality, diagnosing soil and environmental conditions, and planning based on knowledge. Designing solutions to the water crisis requires data, but also empathy and humility.

Technology gave us speed and scale. Thanks to filtration tools, remote monitoring, humidity sensors, and ultrafiltration systems, we managed to reach more territories more efficiently. But we also learned that no innovation is useful if it is not adapted to the local reality. That is why every solution implemented was conceived with and for the community.

Education as a Bridge

Beyond technology, one of the great pillars of these years has been education. Community workshops, school activities, and awareness campaigns helped us build trust, strengthen local participation, and foster habits of hygiene and water care. The WASH (Water, Sanitation, and Hygiene) approach was a key guide.

Throughout the years, we also incorporated art as a tool for raising awareness. Through murals, songs, games, and storytelling, we managed to connect with people on an emotional level, generating ownership and a sense of belonging around water as a right and essential resource.

Water as a Challenge and a Driver for Transformation

Starting a venture in water is not easy. It means choosing to work with deeply rooted cultures and raw, urgent needs. It means navigating situations of great sadness, but also witnessing solutions that transform lives. It means committing to long, complex processes that require patience, collaboration, and deep conviction.

During this decade, we faced contexts of extreme water stress, territories with severe pollution, communities without access to water, and scenarios of climate crisis. In all these places, we confirmed that joint work with local allies is the foundation of any successful project. Collaboration between the public sector, private sector, foundations, and citizens is essential to sustain solutions over time.

10 Years of Collective Impact

Today, as we complete ten years, we celebrate not just projects or milestones achieved, but a collective learning: that water is a driver of development, that the territory holds immense value, and that collaboration is the only viable way to face the challenges. Over these years, we implemented projects for water and sanitation access, wetland restoration, watershed reforestation, water quality monitoring, irrigation efficiency improvements, and more.

We have worked with over 1,000 communities, benefited hundreds of thousands of people, trained local leaders, and brought together young people committed to sustainable development. In every experience, we reaffirmed that real change occurs when solutions arise from the territory, respecting local voices and leveraging their knowledge.

Looking Ahead: What’s Next

The road ahead is equally challenging, but also clearer. We want to continue measuring, innovating with purpose, and, above all, being present: in the territories, with the communities, with partners, and with the new generations.

We know that the water crisis is one of the greatest global threats. Scarcity, pollution, unequal access, the loss of natural sources, and the deterioration of aquatic ecosystems require urgent responses. That is why Agua Segura is committed to Nature-Based Solutions (NBS) for water, aquatic ecosystem restoration, and aquifer recharge projects as central pillars of our agenda.

Furthermore, we promote partnerships with companies to advance Corporate Water Stewardship. The private sector plays a key role in sustainable water management and can be an active part of the change. The same applies to the role of governments and the need for public policies that prioritize water security as a foundation for human development.

Conclusion: Ten Years for Life

These ten years confirm one thing: that water is history, present, and future. And working for it is, ultimately, working for life. Water conservation is everyone’s task. Every restored well, every restored watershed, every filter installed, every workshop conducted is a small but major contribution to a more just and sustainable world.

Thank you to all the people, communities, allies, donors, and teams that made this journey possible. We are aiming for much more: with science, with art, with data, and with heart. Because water deserves it. And because the future we dream of is built drop by drop, community by community, project by project.

For more information check https://aguasegura.com/blog/