15/10/2025
Agua Segura

A Personal Bet and a Bet on Water-Agua Segura

By Catalina Deluchi, VP and Business Development Director at Agua Segura

For a large part of my professional life, I was linked to the corporate and marketing world. There, I learned the importance of strategy, innovation, efficiency, and brand value. However, as time passed, I began to feel that something was missing: I needed my work to also leave a positive mark on society and the planet.

This personal process led me to look closely at the great challenges of our time, and one of them moved me profoundly: the water crisis. Water is not just a natural resource: it is the foundation of life, health, food production, energy, and communities. Yet, we are facing an alarming scenario: by 2030, water demand could exceed availability by 40%. This projection jeopardizes global water security and requires urgent solutions.

In 2019, I began my journey with Agua Segura, a triple-impact company that designs and implements projects related to water access and sanitation in vulnerable communities. In 2022, I decided to take a further step: becoming a partner. This decision marked a before and after, not only professionally but also personally. Because investing in water is not philanthropy: it is a bet on the future. It is understanding that business competitiveness, economic stability, and community well-being largely depend on how we manage this vital resource.

The companies of the future must have sustainability incorporated into their DNA, and water will be a transversal focus. Without water, there is no health, development, or innovation possible. Water conservation and the promotion of sustainable water management strategies are an urgent necessity today, involving both the public and private sectors. In fact, many community water projects—including those linked to WASH (Water, Sanitation, and Hygiene)—demonstrate that generating positive impact is possible when working collaboratively.

For me, this decision is also deeply personal. It is choosing to align my values with my actions. It is trusting that from our respective places—whether as individuals, companies, or society—we can make a difference. It is also, like many women who now lead impact projects, betting on a more integrating, collaborative, and transformative vision.

One of the most powerful lessons from these years has been understanding that no project can have a real impact unless it is built from the territory, together with those who live there. At Agua Segura, we are clear about this: we work hand-in-hand with local allies, communities, and governments to identify opportunities, design adapted solutions, and ensure that the impact is lasting. This is the key to ensuring that projects are not merely interventions, but real transformations in water access and sanitation.

I also learned that challenges are not faced with prefabricated recipes, but with active listening, empathy, and co-creation. The response to water scarcity, source pollution, and lack of infrastructure requires multiple approaches: from the restoration of aquatic ecosystems and aquifer recharge, to the use of sustainable technologies and the strengthening of local capacities.

This path has not been easy. Venturing and leading in the water world involves overcoming structural barriers, cultural resistance, and, often, a lack of reliable data and information. But it also means being part of an increasingly strong network of individuals, companies, and organizations committed to change.

Today, I am proud to be part of Agua Segura and to contribute my experience to a mission I fully share: building local and sustainable solutions to one of the most pressing crises of our time. And I do so with the certainty that every effort, every alliance, and every project we implement is a seed that grows. A seed that carries not only water, but also health, dignity, equality, and opportunity.

The bet on water is, ultimately, a bet on life.

For more information check https://aguasegura.com/blog/

30/09/2025

10 Years of Agua Segura: Lessons Learned, Challenges, and the Future of Water

By Manuel Saurí, CEO of Agua Segura

It has been an intense 10 years, filled with significant entrepreneurial, corporate, and personal experiences. A tremendous decade, full of lessons learned, challenges, achievements, and also mistakes that taught us valuable lessons. One of the most beautiful aspects was choosing to found a venture focused on water—a path that forced us to always be present, to focus on the essential, and to work with science without abandoning the art or sensitivity of connecting with the human element.

Water is not just an element: it is territory, culture, health, and opportunity. Over these ten years, we’ve come to understand that caring for water means caring for life in all its forms. We learned that every watershed, every well, every community is a universe unto itself, with its own voices, histories, and challenges. And we understood that nothing can be transformed from a distance: you have to be in the territory, listen, learn, respect, and co-create solutions with the people who live there.

A Journey Rooted in Conviction and Science

At Agua Segura, science provided us with the method: measure, understand, demonstrate. Working for water security demands an understanding of water cycles, measuring quality, diagnosing soil and environmental conditions, and planning based on knowledge. Designing solutions to the water crisis requires data, but also empathy and humility.

Technology gave us speed and scale. Thanks to filtration tools, remote monitoring, humidity sensors, and ultrafiltration systems, we managed to reach more territories more efficiently. But we also learned that no innovation is useful if it is not adapted to the local reality. That is why every solution implemented was conceived with and for the community.

Education as a Bridge

Beyond technology, one of the great pillars of these years has been education. Community workshops, school activities, and awareness campaigns helped us build trust, strengthen local participation, and foster habits of hygiene and water care. The WASH (Water, Sanitation, and Hygiene) approach was a key guide.

Throughout the years, we also incorporated art as a tool for raising awareness. Through murals, songs, games, and storytelling, we managed to connect with people on an emotional level, generating ownership and a sense of belonging around water as a right and essential resource.

Water as a Challenge and a Driver for Transformation

Starting a venture in water is not easy. It means choosing to work with deeply rooted cultures and raw, urgent needs. It means navigating situations of great sadness, but also witnessing solutions that transform lives. It means committing to long, complex processes that require patience, collaboration, and deep conviction.

During this decade, we faced contexts of extreme water stress, territories with severe pollution, communities without access to water, and scenarios of climate crisis. In all these places, we confirmed that joint work with local allies is the foundation of any successful project. Collaboration between the public sector, private sector, foundations, and citizens is essential to sustain solutions over time.

10 Years of Collective Impact

Today, as we complete ten years, we celebrate not just projects or milestones achieved, but a collective learning: that water is a driver of development, that the territory holds immense value, and that collaboration is the only viable way to face the challenges. Over these years, we implemented projects for water and sanitation access, wetland restoration, watershed reforestation, water quality monitoring, irrigation efficiency improvements, and more.

We have worked with over 1,000 communities, benefited hundreds of thousands of people, trained local leaders, and brought together young people committed to sustainable development. In every experience, we reaffirmed that real change occurs when solutions arise from the territory, respecting local voices and leveraging their knowledge.

Looking Ahead: What’s Next

The road ahead is equally challenging, but also clearer. We want to continue measuring, innovating with purpose, and, above all, being present: in the territories, with the communities, with partners, and with the new generations.

We know that the water crisis is one of the greatest global threats. Scarcity, pollution, unequal access, the loss of natural sources, and the deterioration of aquatic ecosystems require urgent responses. That is why Agua Segura is committed to Nature-Based Solutions (NBS) for water, aquatic ecosystem restoration, and aquifer recharge projects as central pillars of our agenda.

Furthermore, we promote partnerships with companies to advance Corporate Water Stewardship. The private sector plays a key role in sustainable water management and can be an active part of the change. The same applies to the role of governments and the need for public policies that prioritize water security as a foundation for human development.

Conclusion: Ten Years for Life

These ten years confirm one thing: that water is history, present, and future. And working for it is, ultimately, working for life. Water conservation is everyone’s task. Every restored well, every restored watershed, every filter installed, every workshop conducted is a small but major contribution to a more just and sustainable world.

Thank you to all the people, communities, allies, donors, and teams that made this journey possible. We are aiming for much more: with science, with art, with data, and with heart. Because water deserves it. And because the future we dream of is built drop by drop, community by community, project by project.

For more information check https://aguasegura.com/blog/

22/07/2025

Networking: Local Allies for Lasting Impact

By the Agua Segura Team

At Agua Segura, we are convinced that no project can have a real and sustainable impact unless it is built together with those who know and inhabit the territory. Collaboration with local actors is not only an effective strategy but also an ethical principle that guides our way of working. In territories marked by resource scarcity and social vulnerability, understanding the context and community dynamics is as important as the technology or infrastructure being implemented.

The Importance of the Territory and Community Water Projects.

The challenges linked to water security are complex and require solutions adapted to each reality. Therefore, working with local allies is a fundamental part of how we do things. We rely on organizations, foundations, cooperatives, and local governments that understand the reality of the place and provide key insights to ensure that solutions truly work.

They are the ones who help us identify opportunities, who know the communities we will work with, and with whom we jointly design strategies adapted to each context. And, above all, they are the ones who make it possible for the impact to last over time.

Adapting Solutions to Local Reality

Sustainable water management requires planning that considers not only technical aspects but also social, cultural, and environmental ones. For example, installing a rainwater harvesting system or improving sanitation without understanding community customs can lead to rejection or lack of ownership. Therefore, before defining any intervention, we conduct a participatory diagnosis with key local stakeholders.

Listening to those who inhabit the territory is the first step towards a successful intervention. Often, water challenges are also linked to watershed management, water conservation in agricultural or domestic uses, or to problems of access and quality. Each territory presents a different range of possible solutions, and only through collaborative work can we choose the appropriate ones.

The Role of Grassroots Organizations

Foundations, civil associations, cooperatives, and other community organizations play a leading role. In many cases, they are already developing projects related to water, health, education, or local production. Working with them allows us to complement knowledge, strengthen local capacities, and ensure that actions do not dissipate over time.

These organizations also serve as a fundamental bridge to communities. They facilitate communication, help build trust, and act as catalysts for change. Furthermore, they often have greater flexibility to adapt to local rhythms and the particularities of each area. They are, ultimately, guardians of the process and strategic allies in implementation and monitoring.

Water Security: Shared Challenges, Joint Solutions.

Because when a project faces challenges—and there always are—it is precisely joint work that allows us to find answers. Mutual trust, constant dialogue, and a shared will to transform enable us to adapt, overcome obstacles, and move forward. Throughout our experience, we have learned that relationships are as important as results.

In contexts where access to water and sanitation remains a historical debt, we need to promote community water projects with a participatory approach. These projects not only improve infrastructure and water quality but also promote co-responsibility and the empowerment of people. The solution to the water crisis cannot be imposed; it must be built.

Sustainability Begins with Local Ownership

The permanence of results depends on community ownership. This includes both the maintenance of technologies and the continuity of hygiene practices and water care. When people feel part of the process, when they understand how a solution works and why it is important, they are more likely to sustain it over time.

Additionally, we promote WASH (Water, Sanitation, and Hygiene) training workshops, where we address both technical and cultural issues. Nature-based solutions for water are also a fundamental axis in our interventions, integrating the restoration of aquatic ecosystems, aquifer recharge, and water replenishment as key strategies.

Building Networks That Transcend Projects

We know that truly transformative projects are not done alone. They are built through networks, and it is this joint work that achieves significant change and aligns with our purpose: water as a right, as a resource, as an opportunity. At Agua Segura, we foster public-private partnerships, links with local governments, universities, the private sector, and international organizations working for water security.

Corporate water responsibility also finds its place in this collaborative approach. Companies can be strategic allies in implementing sustainable solutions, contributing resources, technical knowledge, or strengthening value chains committed to local development.

A Commitment Built Day by Day

Ultimately, our experience shows that to achieve a sustainable impact, it is not enough to have a good technical solution. It is necessary to build relationships, respect the rhythms of the territory, learn to work with others, and trust in collective wisdom. Thus, each new project becomes an opportunity to grow together and ensure that the right to water is a reality for everyone.

Working with local allies is not just a methodology: it is a philosophy. A way of inhabiting territories with respect, humility, and commitment. It is also a way to address the water crisis collectively, recognizing that every person, every organization, and every community has something valuable to contribute to building a more just, resilient, and sustainable future.

For more information keep reading our posts at aguasegura.com/posts

08/07/2025

The Water Crisis: The Economic Challenge Facing the Private Sector

By Fernanda Marmorek, CFO of Agua Segura

The water crisis is a silent but devastating threat to the private sector globally. The growing scarcity of this resource affects production, operating costs, and the viability of numerous industries. In particular, sectors such as manufacturing, agribusiness, mining, energy, and technology face significant challenges due to decreasing access to reliable water sources.

According to a WWF report, in 2021, freshwater had an estimated economic value of 58 trillion dollars, representing 60% of the global economy. However, this resource has historically been undervalued, leading to its excessive use and the degradation of water ecosystems. Overexploitation and pollution of water sources are generating adverse economic impacts for the private sector, increasing pressure on production costs and creating uncertainty in long-term investments.

Globally, the water crisis represents a significant threat to the economy. It is estimated that by 2050, around 46% of the world’s Gross Domestic Product (GDP) could originate in areas with high water risk, a significant increase compared to the current 10%. Furthermore, in 2018, economic losses related to water problems amounted to 38.5 billion dollars, although the actual impact could be higher due to a lack of data from many companies. In 2024, water-related disasters, such as floods and droughts, caused economic losses exceeding 550 billion dollars, in addition to the tragic loss of over 8,700 lives and the displacement of 40 million people.

Regions with the highest water stress include North Africa, where water extraction levels exceed 100% of available renewable resources. In Europe, approximately 20% of the territory and 30% of its population experience water stress each year, with Spain and the Mediterranean basin being the most affected areas. In Latin America, countries such as Mexico, Chile, and Peru face serious water challenges due to aquifer overexploitation and the impact of climate change on water availability.

How the Water Crisis Pressures Costs and Employment

The water crisis generates pressure on costs and employment mainly for three key reasons:

1. Increase in Operating Costs

Water is an essential input for many industries. When there is scarcity or restrictions on access to water sources, companies must seek more expensive alternatives, such as:

Purchase of water from private sources
Infrastructure for collection and treatment
Fines and environmental regulations

Example: In the food and beverage industry, reduced access to water forces companies to pay more for the resource, which increases production costs and, consequently, final consumer prices.

2. Disruption in Production and the Supply Chain

When a company cannot access enough water, production is reduced or even temporarily halted. This can occur due to:

Raw material scarcity
Interruption in manufacturing
Dependence on affected suppliers

Example: In Argentina, drought has reduced the yield of key crops such as soy and wheat, impacting not only farmers but also exports and companies dependent on these products.

3. Job Reduction and Effects on the Economy

When production decreases, companies face economic losses, which can lead to layoffs or reduced working hours. The most affected sectors include:

Agriculture
Industry and manufacturing
Services and commerce

Example: In Lima, a study estimated that a 30% reduction in water availability could lead to the loss of over 35,000 jobs due to production contraction.

Technological Innovations and Soil and Ecosystem Restoration to Face the Water Crisis

Given the growing water scarcity, the private sector is adopting various technological innovations to mitigate the impact and improve efficiency in resource use. These solutions seek not only to guarantee the sustainability of water supply but also to reduce operating costs and optimize production processes in key industries.

In the agricultural sector, the application of artificial intelligence (AI) and advanced sensors in irrigation systems has proven highly efficient. These systems analyze soil moisture and climatic conditions in real-time, allowing for precise adjustment of water use and reduction of waste.

Another key innovation is the use of atmospheric water generators, which extract moisture from the air and convert it into potable water. Startups in Latin America and Africa are developing these technologies to supply communities and companies in high water stress areas.

Furthermore, wastewater recovery and recycling have become a fundamental practice for industries such as textiles, manufacturing, and mining. Leading companies in these sectors are investing in treatment plants that allow water to be reused in their production processes.

In addition to implementing advanced technologies, the private sector is also promoting soil and ecosystem restoration strategies as a complementary solution to face the water crisis. Agricultural and forestry companies are adopting soil regeneration practices, such as reforestation and the use of cover crops, to improve water retention capacity and reduce erosion.

The restoration of wetlands and watersheds is also gaining relevance. Various industries have begun to invest in the protection and rehabilitation of aquatic ecosystems, recognizing their fundamental role in regulating the water cycle.

Companies that incorporate these strategies not only improve their environmental sustainability but also reduce operating costs by ensuring more stable access to the water resource.

Therefore, to mitigate the effects of the water crisis, it is essential for companies to adopt sustainable strategies, such as optimizing water use, diversifying water sources, and collaborating with the public sector. Investment in water infrastructure and the development of innovative technologies will be key to ensuring economic stability and operational continuity in a context of increasing resource scarcity.

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30/09/2025

10 Years of Agua Segura: Lessons Learned, Challenges, and the Future of Water

22/07/2025

Networking: Local Allies for Lasting Impact

08/07/2025