15/10/2025
Agua Segura

A Personal Bet and a Bet on Water-Agua Segura

By Catalina Deluchi, VP and Business Development Director at Agua Segura

For a large part of my professional life, I was linked to the corporate and marketing world. There, I learned the importance of strategy, innovation, efficiency, and brand value. However, as time passed, I began to feel that something was missing: I needed my work to also leave a positive mark on society and the planet.

This personal process led me to look closely at the great challenges of our time, and one of them moved me profoundly: the water crisis. Water is not just a natural resource: it is the foundation of life, health, food production, energy, and communities. Yet, we are facing an alarming scenario: by 2030, water demand could exceed availability by 40%. This projection jeopardizes global water security and requires urgent solutions.

In 2019, I began my journey with Agua Segura, a triple-impact company that designs and implements projects related to water access and sanitation in vulnerable communities. In 2022, I decided to take a further step: becoming a partner. This decision marked a before and after, not only professionally but also personally. Because investing in water is not philanthropy: it is a bet on the future. It is understanding that business competitiveness, economic stability, and community well-being largely depend on how we manage this vital resource.

The companies of the future must have sustainability incorporated into their DNA, and water will be a transversal focus. Without water, there is no health, development, or innovation possible. Water conservation and the promotion of sustainable water management strategies are an urgent necessity today, involving both the public and private sectors. In fact, many community water projects—including those linked to WASH (Water, Sanitation, and Hygiene)—demonstrate that generating positive impact is possible when working collaboratively.

For me, this decision is also deeply personal. It is choosing to align my values with my actions. It is trusting that from our respective places—whether as individuals, companies, or society—we can make a difference. It is also, like many women who now lead impact projects, betting on a more integrating, collaborative, and transformative vision.

One of the most powerful lessons from these years has been understanding that no project can have a real impact unless it is built from the territory, together with those who live there. At Agua Segura, we are clear about this: we work hand-in-hand with local allies, communities, and governments to identify opportunities, design adapted solutions, and ensure that the impact is lasting. This is the key to ensuring that projects are not merely interventions, but real transformations in water access and sanitation.

I also learned that challenges are not faced with prefabricated recipes, but with active listening, empathy, and co-creation. The response to water scarcity, source pollution, and lack of infrastructure requires multiple approaches: from the restoration of aquatic ecosystems and aquifer recharge, to the use of sustainable technologies and the strengthening of local capacities.

This path has not been easy. Venturing and leading in the water world involves overcoming structural barriers, cultural resistance, and, often, a lack of reliable data and information. But it also means being part of an increasingly strong network of individuals, companies, and organizations committed to change.

Today, I am proud to be part of Agua Segura and to contribute my experience to a mission I fully share: building local and sustainable solutions to one of the most pressing crises of our time. And I do so with the certainty that every effort, every alliance, and every project we implement is a seed that grows. A seed that carries not only water, but also health, dignity, equality, and opportunity.

The bet on water is, ultimately, a bet on life.

For more information check https://aguasegura.com/blog/

15/01/2026

Less than 1% of the planet’s water is fit for human consumption: why water security is one of the greatest global challenges

We live on a planet covered in water. However, that image is deeply misleading.

Of the total water on Earth, about 97% is salt water, and nearly another 2% is trapped in glaciers and polar ice caps. This leaves less than 1% of freshwater available to supply more than eight billion people, sustain food production, cities, industry, and ecosystems.

That margin was already extremely limited. Today, it is under increasing pressure due to rising demand, watershed degradation, and the increasingly visible effects of climate change. In many territories, the problem is no longer just about how much water exists, but whether it is possible to access that essential resource in a safe, continuous, and sustainable way.

This context makes water security one of the primary global challenges of the 21st century.

🌍 The water crisis: a global problem with local impacts

The water crisis does not manifest the same way in every territory. In some places, it appears as extreme scarcity; in others, as contamination, supply interruptions, or inequality in access. But in all cases, it has a common denominator: increasing pressure on already fragile water systems.

Population growth, accelerated urbanization, and the intensification of productive uses have steadily increased the demand for water. Added to this is the degradation of watersheds—deforestation, soil loss, overexploitation of aquifers—and the impacts of climate change, which alter precipitation patterns and increase the frequency of droughts and floods.

In this scenario, guaranteeing safe water cannot be limited to simply increasing supply. It requires better management of that scarce 1% available by protecting sources, reducing losses, improving water quality, and strengthening local capacities for long-term sustainable management.

💧 From global diagnosis to territorial action

While the problem is global, solutions are always built at the local level, within the watershed. This is where it is decided how water is captured, distributed, used, and protected. That is why at Agua Segura, we work with a territorial approach, developing projects that combine infrastructure, technology, education, and community work.

🇧🇷 Brazil: access to safe water in contexts of urban vulnerability

In Rio de Janeiro, alongside Microsoft, we developed a project in the Vila Beira Mar community, where access to water was not stably guaranteed. In this context, water insecurity directly impacted the health, education, and quality of life of families.

The project included:

The installation of 15 community reservoirs.
The expansion of the distribution network with home connections for 70 families.
The delivery of 200 family water filters, as well as filters for schools and community centers.

These actions, carried out together with TETO Brasil, improved water availability and quality for more than 3,250 people while strengthening community management of the resource. In territories where every supply interruption has immediate consequences, guaranteeing safe water means reducing health risks and opening opportunities for development.

🇨🇱 Chile: safe water in a context of structural drought

In Chile, the central zone faces structural water scarcity, worsened by more than a decade of prolonged drought. In this context, access to drinking water and the reliability of existing systems become critical challenges, especially in rural communities.

Through Microsoft’s Water Positive program, we developed projects in Colina and Curacaví in collaboration with Rural Drinking Water (APR) cooperatives. The goal was to generate new water sources and improve their quality while strengthening local resource management.

The results include:

An estimated volumetric benefit of 4,500 m³ of water per year.
Direct impact on nearly 5,000 people.
Improvements in 14 schools.
WASH workshops to promote the safe and responsible use of water in drought contexts.

These projects demonstrate that water security depends not only on infrastructure but also on education, governance, and community participation.

🌎 Latin America: scalable solutions together with GRUNDFOS

A similar approach is applied to the projects we develop with GRUNDFOS in Brazil, Chile, Colombia, Mexico, and Argentina. Since 2020, these water access initiatives have reached more than 50,000 people through the implementation of 830 solutions, including:

Family filters.
Community dispensers.
Rainwater harvesting systems.
Improvements in storage and distribution.

In these contexts, every liter of safe water available has a direct impact on the health, education, and economic opportunities of communities. The scale of the challenge demands adaptable solutions that are always designed based on local reality.

🔄 Beyond volume: how water security is built

These projects show that the water crisis is not just a matter of global volume. Reducing losses, improving quality, bringing water closer to those who cannot access it, and strengthening local capacities are actions that make a difference when the resource is so limited.

Talking about water security implies:

Protecting and restoring watersheds.
Improving efficiency in productive uses.
Implementing nature-based solutions.
Committing to long-term investments with measurable impact.

When the available margin is less than 1%, every decision counts. The way we manage water today defines not only current access but the resilience of the water systems that future generations will depend on.

🌱 A shared challenge

Water does not belong to a single organization, sector, or territory. It is a shared, interconnected, and vulnerable resource. Therefore, building sustainable water security requires collaboration between communities, companies, governments, and civil society organizations.

At Agua Segura, we work to ensure that every project contributes to strengthening the entire system, from the watershed to the global stage. Because when it comes to water, sustainability is not an option: it is a condition for the future.

24/06/2026

World Environment Day: Why Plastic Is Also a Water Crisis

Every June 5th, the world pauses for a moment to remember something that should be self-evident: the planet we inhabit has limits. World Environment Day, led by the United Nations Environment Programme (UNEP), is an opportunity to put the most urgent environmental challenges on the agenda and call for collective action.

This year, at Agua Segura, we want to highlight a connection that often goes unnoticed: the relationship between plastics and the water crisis. A relationship that is not metaphorical. It is chemical, ecosystemic, and deeply territorial.

Plastic doesn’t disappear. It breaks down and reaches the water

When plastic is not properly managed, it doesn’t disappear. It fragments into increasingly smaller particles — known as microplastics — that end up in rivers, watersheds, aquifers, and oceans. According to UNEP data, between 9 and 14 million tons of plastic enter the ocean every year. But the problem doesn’t start or end at sea.

Microplastics have been found in drinking water sources, agricultural soils, fish tissue, and human blood. They affect aquatic biodiversity, disrupt the natural cycles of ecosystems, and compromise the quality of water that entire communities depend on to live, produce, and develop.

The plastic crisis and the water crisis are not two separate problems. They are two symptoms of the same production and consumption model that ignores the natural limits of the planet.

Water security and biodiversity: an interdependent system

At Agua Segura, we work with this reality on the ground every day. We know that water security cannot be guaranteed by infrastructure alone. It depends on healthy ecosystems, functioning watersheds, soils that absorb water effectively, and communities with the capacity to care for and manage this resource.

When ecosystems become contaminated — with plastics, agrochemicals, or industrial waste — that chain breaks down. Wetlands lose their retention capacity. Degraded soils no longer filter as they once did. Communities that rely on surface or groundwater sources are left exposed.

That is why talking about the environment on June 5th is also talking about water. And talking about water means talking about the natural systems that sustain it: forests, wetlands, soils, rivers, aquifers. All of them threatened, among other things, by plastic pollution.

What can companies do?

Organizations have a role that cannot be delegated. Not only because plastic and water are part of their value chains, but because they have the capacity to scale solutions that go beyond their own operations.

This year, together with Unplastify, we developed a series of special proposals for corporate teams looking to engage with this agenda in a concrete, meaningful, and transformative way:

Inspirational talk: a awareness session on the impact of plastics on water, nature, and communities. Ideal for building internal awareness and opening conversations about sustainability within teams.

Solution design workshop: a participatory dynamic for co-creating concrete responses to plastic and water challenges. An activity that combines creativity, collaboration, and purpose.

Clean-up day: a collective action experience in contact with urban nature. Because change is also built with our hands.

These proposals are not just team-building activities. They are opportunities for organizations to integrate the environmental agenda from within, with teams that understand the problem, commit to the solution, and build a culture of sustainability.

June 5th is a date. The commitment is permanent

World Environment Day serves an important function: it raises visibility. But the environmental crisis has no expiration date and cannot be resolved with a single awareness event. It requires strategic decisions, sustained investment, and the willingness to change production and consumption models that have carried decades of inertia.

At Agua Segura, we believe that companies that understand this have a real competitive advantage: they build resilience before scarcity forces them to. They design solutions before regulators require them. They generate value for their territory before social conflict demands it.

Plastic in water is not just an environmental problem. It is an indicator of how an organization relates to the ecosystem it depends on. And changing that is possible, measurable, and necessary.

Does your company want to activate Environment Day with real impact?

Together with Unplastify, we design tailored proposals for teams that want to go beyond communication and connect with concrete environmental action. Talks, workshops, and clean-up days designed to build awareness, creativity, and commitment.

If you’re interested in exploring how we can support your organization this June 5th — and beyond — reach out to schedule a call. We’re here to help you design a water and environmental impact strategy that makes sense for your company and your territory.

#WorldEnvironmentDay #Plastics #WaterSecurity #WaterStewardship #Sustainability #ESG #AguaSegura #Environment #SDG6 #Biodiversity

27/09/2024

Getting to Know the Community: The First Step to a Successful Water Project.

Carolina Pittella – Project Manager at Agua Segura

When it comes to water projects in rural areas, the challenge isn’t so much about “what” to do, but “how” to do it. In my experience, understanding the community and the water resources available in the area is the first and most crucial step in developing an effective work plan. Listening to people, understanding their customs and needs, allows us to build realistic and sustainable projects that have a true impact on their lives.

Local Allies: Key to Understanding the Territory

In the process, I always start by including local work teams as key allies. They’re the first to point out the limitations and challenges we’ll face. While it might seem daunting at first, it’s at that moment when the right questions emerge, and the true scope of the project begins to take shape.

These teams know better than anyone the climatic conditions, appropriate schedules, local suppliers, and necessary logistics, such as road conditions or costs. Taking these aspects into account can make a huge difference in the project’s success and optimize available resources.

Foundations in the Territory: Bridges to the Community

In addition to local teams, foundations that have been working in the territory for years are fundamental pieces. They not only know the specific needs of the community but also facilitate initial contact and help adjust the project’s scope, if necessary.

Establishing a close relationship opens doors for implementing quicker and more effective solutions. Entering the territory hand-in-hand with someone known will pave the way for subsequent challenges and facilitate the community’s ownership of the solutions.

Adapted and Effective Communication

Another key factor in planning is choosing the right communication channel for each team. Not everyone communicates or receives information in the same way. Identifying whether a call, video call, message, or email is the best option helps maintain an efficient and effective workflow.

Furthermore, it’s essential to adjust communication frequency according to available time and, if necessary, conduct in-person visits to strengthen relationships and ensure the project progresses smoothly.

The Importance of Context and Teamwork

Ultimately, a project in a rural community can only succeed if we understand the context and build strong alliances with those who know the terrain best. Thus, teamwork becomes the key to bringing safe water to those who need it most.

At Agua Segura, we are committed to community projects that integrate technical solutions with active listening, cultural respect, and local participation. Because no system works if it’s not designed with people at its center, and no solution is sustainable if it doesn’t originate from the territory itself.

For more information please visit our website: aguasegura.com

24/06/2026

World Environment Day: Why Plastic Is Also a Water Crisis

28/05/2026

World Environment Day: Why Plastic Is Also a Water Crisis

Every June 5th, the world pauses to acknowledge something that should be self-evident: the planet we inhabit has limits. World Environment Day, led by the United Nations Environment Programme (UNEP), is an opportunity to bring the most urgent environmental challenges onto the agenda and call for collective action.

This year, at Agua Segura, we want to address a connection that often goes unnoticed: the relationship between plastics and the water crisis. A relationship that is not metaphorical. It is chemical, ecosystemic and deeply territorial.

Plastic Does Not Disappear. It Fragments and Reaches Our Water

When plastic is not properly managed, it does not disappear. It breaks down into increasingly smaller particles — known as microplastics — which end up in rivers, watersheds, aquifers and oceans. According to UNEP data, between 9 and 14 million tons of plastic enter the ocean every year. But the problem does not begin or end at sea.

Microplastics have been found in drinking water sources, agricultural soils, fish tissue and human blood. They affect aquatic biodiversity, disrupt the natural cycles of ecosystems and compromise the water quality that entire communities depend on to live, produce and develop.

The plastic crisis and the water crisis are not two separate problems. They are two symptoms of the same model of production and consumption that ignores the natural limits of the planet.

Water Security and Biodiversity: An Interdependent System

At Agua Segura we work with this reality on the ground every day. We know that water security cannot be guaranteed by infrastructure alone. It depends on healthy ecosystems, functional watersheds, soils with strong infiltration capacity and communities with the ability to care for and manage the resource.

When ecosystems become contaminated — by plastics, agrochemicals or industrial waste — that chain breaks down. Wetlands lose their retention capacity. Degraded soils no longer filter as they once did. Communities that depend on surface or groundwater sources become vulnerable.

That is why talking about the environment on June 5th also means talking about water. And talking about water means talking about the natural systems that sustain it: forests, wetlands, soils, rivers and aquifers. All of them threatened, among other things, by plastic pollution.

What Can Companies Do?

Organizations have a role that cannot be delegated. Not only because plastic and water are part of their value chains, but because they have the capacity to scale solutions that reach far beyond their own operations.

This year, together with Unplastify, we developed a series of special proposals for corporate teams looking to engage with this agenda in a concrete, meaningful and transformative way:

Inspirational talk: a awareness session on the impact of plastics on water, nature and communities. Ideal for building internal awareness and opening sustainability conversations within teams.

Solutions design workshop: a participatory session to co-create concrete responses to plastic and water challenges. An activity that combines creativity, collaboration and purpose.

Clean-up day: a collective action experience in contact with urban nature. Because change is also built with your hands.

These proposals are not just team-building activities. They are opportunities for organizations to integrate the environmental agenda from within — with teams that understand the problem, commit to solutions and build a culture of sustainability.

June 5th Is a Date. The Commitment Is Permanent

World Environment Day serves an important purpose: it makes the crisis visible. But the environmental crisis has no expiration date and cannot be resolved with a single awareness event. It requires strategic decisions, sustained investment and the willingness to change production and consumption models that have decades of inertia behind them.

At Agua Segura we believe that companies that understand this have a real competitive advantage: they build resilience before scarcity forces them to. They design solutions before regulators require them. They generate value for their territory before social conflict demands it.

Plastic in water is not just an environmental problem. It is an indicator of how an organization relates to the ecosystem it depends on. And changing that is possible, measurable and necessary.

Does Your Company Want to Activate Environment Day With Real Impact?

Together with Unplastify we design tailored proposals for teams that want to go beyond communication and connect with concrete environmental action. Talks, workshops and clean-up days designed to generate awareness, creativity and commitment.

If you are interested in exploring how we can support your organization this June 5th — and beyond — reach out to coordinate a call. We are here to help you design a water and environmental impact strategy that makes sense for your company and your territory.

23/04/2026

Earth Day: why water security depends on climate, ecosystems and territory

Every April 22nd, Earth Day is celebrated, a date that invites us to reflect on the relationship between the natural systems that sustain life and the decisions we make as a society to protect them. In this context, talking about the planet also implies talking about water. Not only because it is an essential resource for health, production, and development, but because today scientific evidence shows that water is at the center of many of the most urgent environmental challenges of our time.

At Agua Segura, we understand that water security cannot be addressed as an isolated issue. Water is not a resource independent of the rest of the system. Its availability, quality, and resilience depend directly on the state of ecosystems, the health of watersheds, land use, and how climate change is altering natural cycles.

Therefore, Earth Day is a key opportunity to broaden the conversation: protecting the planet also means protecting the systems that make water possible.

Water at the center of the climate crisis

For a long time, water management was treated as a technical or sectoral issue. However, today that perspective is no longer enough. The Intergovernmental Panel on Climate Change (IPCC), the main international body of the United Nations for assessing climate science, warns that more than 50% of the impacts of climate change manifest through water.

This means that many of the most visible and serious consequences of the climate crisis appear in the form of:

prolonged droughts,
extreme rain events and floods,
alterations in hydrological cycles,
increasing variability in water availability,
pressure on agricultural, urban, and ecosystem systems.

In other words, water is one of the main vehicles through which climate change impacts communities, territories, and economies.

This reality redefines the concept of water risk. It is no longer just about scarcity or access. It also involves understanding how the climate modifies the functioning of the water system as a whole and how that affects the stability of watersheds, food production, infrastructure, and the resilience of communities.

The deterioration of the planet is also a water crisis

To this scenario is added another equally critical dimension: the degradation of ecosystems. The United Nations Environment Programme (UNEP) warns that more than 75% of the planet’s land surface presents some degree of degradation.

This data does not only talk about loss of biodiversity or environmental deterioration. It also talks about water.

When soils degrade, when forests disappear, when wetlands are altered, or when recharge areas lose functionality, territories lose their natural capacity to:

infiltrate water,
retain moisture,
regulate flows,
recharge aquifers,
buffer extreme events,
filter and improve water quality.

This means that the problem is not only how much water is available, but whether the natural system that produces, regulates, and distributes it is still functioning.

And that is one of the most important keys to understanding the current water crisis.

Water security cannot be thought of in isolation

Frente a este contexto, se vuelve evidente que la seguridad hídrica no puede construirse con una mirada fragmentada. No alcanza con medir consumo, optimizar una operación o instalar infraestructura si no se comprende el estado del territorio y la capacidad real de la cuenca para sostener el recurso.

Water security requires an integral vision that articulates at least four fundamental dimensions:

Water management This implies improving efficiency, reducing losses, protecting sources, optimizing productive uses, and ensuring access to safe and continuous water.
Ecosystem restoration Healthy ecosystems are part of the natural water infrastructure. Restoring forests, wetlands, soils, peatlands, or degraded areas strengthens the territory’s capacity to regulate water.
Climate adaptation In a scenario of greater water uncertainty, it is necessary to design solutions that increase resilience against droughts, floods, and climate variability.
Land use and territorial management Decisions on agriculture, urbanization, conservation, and productive development directly impact the functioning of watersheds.

Therefore, talking about sustainable water security necessarily implies integrating water, climate, biodiversity, and territory into the same strategy.

Water is not an isolated resource: it is the result of a complex system

One of the most important ideas that should guide the conversation on sustainability today is that water does not exist in isolation. It is not simply a available resource that is extracted, used, and replaced.

Water is the result of a complex system where the following intervene:

climate,
vegetation cover,
soil health,
biodiversity,
the infiltration capacity of the territory,
watershed governance,
productive and urban decisions.

When one of those components fails, the water system weakens.

This explains why in many territories the water crisis is not just a matter of scarcity. It is a matter of systemic degradation.

And it also explains why isolated solutions—focused solely on infrastructure or efficiency—often fall short of solving the underlying problems.

Protecting the Earth is also protecting water

Earth Day reminds us that environmental challenges are deeply connected. You cannot talk about climate change without talking about water. You cannot talk about biodiversity without talking about watersheds. You cannot talk about resilience without considering how natural systems that sustain the water cycle are protected and restored.

Caring for the planet also means:

protecting and restoring ecosystems,
reducing soil degradation,
strengthening watershed management,
implementing nature-based solutions,
innovating with measurable impact,
promoting sustainable territorial decisions.

At Agua Segura, we believe that acting against the water crisis requires a systemic, collaborative, and evidence-based approach. It means working not only on the resource, but on the system that makes it possible.

Innovate and act to build water resilience

In a context of water stress, climate change, and environmental degradation, action can no longer wait. The conversation on sustainability must move from diagnosis towards the implementation of concrete solutions.

That implies:

innovating with purpose,
measuring impact in the territory,
designing watershed-based strategies,
integrating ecological restoration and water management,
building alliances between communities, companies, and organizations.

The water resilience of the future will depend on our ability to understand that water does not protect itself. It is protected when we care for the territory, ecosystems, and the relationships that sustain its cycle.

Earth Day: an opportunity to rethink water

Every April 22nd, Earth Day reminds us that the planet functions as an interdependent system. And in that system, water occupies a central place.

Talking about water today is no longer just talking about availability. It is talking about water security, climate change, ecosystem restoration, biodiversity, territorial management, and resilience.

Because water is not an isolated resource.

It is the result of a complex system.

And protecting the Earth also means protecting the water.

This Earth Day, we renew a conviction that guides our work: water security is only possible when we act on the entire system, with integral solutions, collaboration, and a long-term vision.

by aguasegura.com